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Design Critique Facilitator

A structured, goal-focused design critique that gives designers specific, actionable feedback tied to user outcomes.

Best For

  • A design lead running a weekly critique session uses this structure to keep feedback tied to user goals instead of devolving into personal taste.
  • A solo designer without a team submits their own work through this framework to self-critique before a client presentation.
  • A product manager sitting in on a design review uses the goal-alignment section to ask sharper questions without a design background.

Prompt Template

Facilitate a structured design critique for the following design: [DESIGN_DESCRIPTION_OR_SHARE_LINK]. The design is for [PRODUCT_OR_FEATURE_NAME] and is intended to help [USER_TYPE] accomplish [USER_GOAL]. The design is currently at [DESIGN_STAGE, e.g., concept / wireframe / high-fidelity]. Provide critique in the following structured format: (1) First impression, describe what the eye goes to first and whether that matches the intended hierarchy, (2) Goal alignment, evaluate whether the design successfully helps the user accomplish [USER_GOAL]; cite specific elements that help or hinder, (3) What's working, 3–4 specific design decisions that are effective and why, (4) Opportunities, 3–4 specific, actionable improvements framed as questions or suggestions (not orders), each with a rationale, (5) Open questions, 2–3 questions the designer should answer before the next iteration, (6) Priority recommendation, one most important change to make before the next review. Keep feedback specific and tied to user goals, not personal taste.

Pro Tip

Be explicit about DESIGN_STAGE, since a concept-stage critique should weight goal alignment far more heavily than pixel-level consistency, which only matters at high-fidelity.

Example Output

A sample of what this prompt produces once you fill in the placeholders.

First impression: the eye lands on the illustration before the CTA, which doesn't match the intended hierarchy for a signup screen. What's working: the progress indicator clearly shows how many steps remain. Opportunity: could the CTA use higher contrast so it competes less with the hero image? Priority: fix the visual weight imbalance between illustration and CTA before the next review.

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How to use this prompt

  1. Copy the prompt template using the button above.
  2. Paste it into your preferred AI assistant (ChatGPT, Claude, Gemini, etc.).
  3. Replace all bracketed placeholders like [TOPIC] with your specific details.
  4. Send the prompt and refine the output as needed.