Funnel Analysis Plan

Create a funnel analysis plan for [FUNNEL_NAME — e.g., the free-to-paid conversion funnel / the e-commerce checkout funnel] at [COMPANY_NAME]. The funnel covers the journey from [FUNNEL_START] to [FUNNEL_END]. Define the analysis as follows: (1) Funnel stages — list each stage in order with: stage name, the specific user action that defines entry into the stage, and the data event or field that captures it in [ANALYTICS_PLATFORM — e.g., Mixpanel, Amplitude, GA4, SQL], (2) Conversion rate baseline — current conversion rate at each step: [CURRENT_RATES] and the industry benchmark if known, (3) Drop-off analysis — for the 2 highest drop-off stages, specify: what data to pull to diagnose why users drop off (session recordings, heatmaps, exit surveys, error logs), (4) Segmentation cuts — which dimensions to slice the funnel by: [DIMENSIONS — e.g., acquisition channel, device type, plan type, geography], (5) SQL or analytics query skeleton — provide a query skeleton for calculating stage-by-stage conversion in [DATA_WAREHOUSE], (6) Experiment hypotheses — for each major drop-off point, propose 1 specific experiment to improve conversion with a hypothesis statement, (7) Reporting cadence — how often this funnel should be reviewed and by whom.