Durable

Durable is an AI website builder that generates a complete, published business website, including copy, design, and images, in approximately 30 seconds from a business name, type, and location. It represents the extreme of AI-generated web presence: no templates to select, no drag-and-drop customization, just a description of the business and an immediately deployable site. The generated site includes a homepage with appropriate copy for the business category, contact information, a booking or inquiry form, and basic SEO metadata. Post-generation customization is available through a visual editor for adjusting copy, images, and layout.

Durable also generates a CRM for contact management, a simple invoicing tool, and an AI marketing assistant that generates email campaigns and social posts for the business. The target audience is small local service businesses, contractors, salons, consultants, cleaning services, that need a professional web presence but have neither the time to learn a website builder nor the budget for a web designer. Plans start at $15/month for a published site with custom domain. Durable's value proposition is not flexibility or design quality but speed and completion rate: it turns 'I need a website' into a working live site in under a minute, which for the target audience is the feature that matters most.