Hatz AI
Build and deploy AI agents for research, file analysis, HR, and RFP responses via natural language, with multi-LLM access in one SOC 2-compliant interface for SMBs and MSPs.
The verdict on Hatz AI: Managed service providers and agencies who want to resell branded AI assistants under their own name Hatz AI only makes sense if you're already selling services to clients and want to wrap branded AI capabilities into that offering. Pricing: Credit-based plans, tailored to company size. Last reviewed: August 2026.
Best For
Managed service providers and agencies who want to resell branded AI assistants under their own name
Standout Feature
A genuine white-label model that lets a reseller present AI capabilities without building infrastructure from scratch
TL;DR
Built specifically for agencies and resellers, not a fit if you're not already serving clients this way.
Alternatives
Overview
Hatz AI is a white-label AI platform that enables managed service providers, IT consultancies, and digital agencies to build and resell branded AI assistants and agent applications to their clients without developing AI infrastructure from scratch. The white-label model allows service providers to present AI capabilities under their own brand name, maintaining client relationships and margin structures without clients bypassing the provider to access the underlying AI directly. The platform provides the full stack of components needed for a deployable AI product: knowledge base ingestion from documents and websites, customizable chatbot interface, workflow automation tools, and client-specific configuration management.
Service providers configure each client's AI assistant with their specific business context, permissions, and integration connections, then manage multiple client deployments from a centralized dashboard. The pricing model is designed for resale: providers pay wholesale rates and mark up to clients at whatever margin fits their service model. Security and privacy controls allow data isolation between client deployments, ensuring one client's information isn't accessible to another's AI assistant.
Hatz AI targets the growing segment of MSPs and IT service providers whose clients are asking for AI capabilities they don't yet offer, providing a productized solution that delivers AI value without requiring the provider to build expertise in AI infrastructure, model selection, or application development.
Our Take
The white-label model lets a managed service provider or IT consultancy present AI assistants under their own name without building infrastructure from scratch, which is the real value proposition, not the agent features themselves. SOC 2 compliance and multi-LLM access in one interface are genuine checkboxes for enterprise clients. If you're not already operating as an agency or reseller, this pricing and feature set aren't designed for you.
Key Features
- White-label AI assistants
- Custom agent apps
- Client management
- Secure data handling
- • Great for resellers
- • White-label control
- • Security focus
- • Agency-focused (not consumer)
- • Pricing for businesses
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