Mixpanel
See exactly how people use your product, free up to a million events a month, no data analyst required.
Overview
Mixpanel is a product analytics platform that shows exactly how people use what you built, funnels, retention curves, and behavioral cohorts, without needing a data analyst on staff. The free plan covers up to 1 million monthly events with core funnel, retention, and flow reports included, no credit card required. Spark AI lets you ask questions about your data in plain English and get a structured report back instead of writing a query. Autocapture collects events automatically, cutting the manual instrumentation work that used to make product analytics a developer project rather than something a solo founder could set up in an afternoon.
Key Features
- Funnel, retention, and flow analysis
- Behavioral cohorts and multi-touch attribution
- Spark AI natural language queries
- Session replay
- Autocapture event tracking with no manual setup
- • Free tier covers up to 1 million events monthly
- • Analytics depth rivals enterprise BI tools
- • No per-seat pricing, unlimited seats on every plan
- • Group analytics and data pipeline exports cost extra
- • Costs scale quickly past 10 million events per month
- • Some advanced features are gated to paid tiers