Omnisend
Email, SMS, and push notifications for e-commerce — with pre-built abandoned cart, welcome, and win-back flows ready in minutes. Klaviyo-quality automations at a lower price point.
Overview
Omnisend is the email, SMS, and push notification platform built for e-commerce brands — it connects natively to Shopify, WooCommerce, and BigCommerce and triggers automations based on cart data, purchase history, and browse behavior. Where Klaviyo dominates at scale, Omnisend wins on pricing and speed of setup. The pre-built automation workflows (abandoned cart, welcome series, post-purchase, win-back) are ready in minutes, and the drag-and-drop template editor makes campaigns look designed without design work. Used by thousands of DTC brands that need professional email and SMS without enterprise pricing.
Key Features
- E-commerce native automations
- SMS + email unified
- Pre-built workflow templates
- Drag-and-drop editor
- Segmentation
- Revenue attribution
- • Pre-built e-commerce flows reduce setup time to minutes
- • SMS and email managed together in one platform
- • Significantly lower price than Klaviyo at equivalent feature sets
- • Smaller ecosystem of integrations than Klaviyo
- • Reporting less granular than higher-priced competitors