Omnisend
Combine email, SMS, and push automation for online stores, with built-in AI tools for writing forms copy, building segments, and generating content.
The verdict on Omnisend: Smaller e-commerce brands that want Klaviyo-style automation without Klaviyo's price tag Omnisend is positioned directly against Klaviyo on price, and that's the right frame: it offers Klaviyo-style e-commerce automation, including abandoned-cart flows, welcome series, and SMS alongside email, starting at $16 per month. Pricing: Free (250 contacts) / $16/mo Standard / $59/mo Pro. Last reviewed: August 2026.
Best For
Smaller e-commerce brands that want Klaviyo-style automation without Klaviyo's price tag
Standout Feature
Pre-built abandoned-cart and welcome-series flows that go live in minutes, with SMS and email managed together
TL;DR
The better starting choice on price, Klaviyo still wins on integration depth once you're scaling past the basics.
Alternatives
Overview
Omnisend is the email, SMS, and push notification platform built for e-commerce brands, it connects natively to Shopify, WooCommerce, and BigCommerce and triggers automations based on cart data, purchase history, and browse behavior. Where Klaviyo dominates at scale, Omnisend wins on pricing and speed of setup. The pre-built automation workflows (abandoned cart, welcome series, post-purchase, win-back) are ready in minutes, and the drag-and-drop template editor makes campaigns look designed without design work. Used by thousands of DTC brands that need professional email and SMS without enterprise pricing.
Our Take
Pre-built flows that go live in minutes are the fastest path to functional automation for a smaller store that can't afford the setup time a more complex platform demands. The tradeoffs are a smaller integration ecosystem and less granular reporting at scale. If you're a smaller e-commerce brand just starting email and SMS automation, Omnisend is the better entry point. Once you're scaling aggressively, revisit Klaviyo.
Key Features
- E-commerce native automations
- SMS + email unified
- Pre-built workflow templates
- Drag-and-drop editor
- Segmentation
- Revenue attribution
- • Pre-built e-commerce flows reduce setup time to minutes
- • SMS and email managed together in one platform
- • Significantly lower price than Klaviyo at equivalent feature sets
- • Smaller ecosystem of integrations than Klaviyo
- • Reporting less granular than higher-priced competitors
People Also Use
Other Marketing tools builders reach for alongside Omnisend.
Ahrefs
Get keyword, backlink, and site-audit data to improve organic search visibility, now extended with Brand Radar AI to track brand mentions across search and AI answer engines.
Mailchimp
Draft campaign copy, segment your audience automatically, and get send-time recommendations from the AI tools built into every paid plan.
VidIQ
Find trending topics, optimize titles and thumbnails, and track channel analytics to grow YouTube views and subscribers faster.
Gumroad
Sell digital products, memberships, and subscriptions directly to customers with no subscription cost. Gumroad became merchant of record handling global tax as of January 2025.
Apollo.io
Find and contact prospects from a large B2B contact database with built-in outreach and engagement tools. Sales teams work from one platform instead of stitching data and sequencing together.
HubSpot AI
Draft content, enrich contact data, and run autonomous agents for support and lead prospecting inside your CRM with Breeze, HubSpot's built-in AI layer.
Workflows Using This Tool
Step-by-step playbooks that put Omnisend to work.