{"schemaVersion":"1.0","source":"The Workflow Finder","sourceUrl":"https://www.theworkflowfinder.com","license":"Free to use with attribution and a link to the cited page","generated":"2026-08-28","workflow":{"title":"Run a 90-Minute Audience Intelligence Sprint","slug":"audience-research-sprint-sparktoro-buzzsumo","url":"https://www.theworkflowfinder.com/workflows/audience-research-sprint-sparktoro-buzzsumo","description":"Map where your target audience lives online, what content they engage with, and which channels are underpriced, in a single focused session.","difficulty":"Beginner","timeEstimate":"1.5 hrs","schemaDuration":"PT1H30M","expectedResult":"A channel map showing where your ICP congregates, what content resonates, and 3 specific outreach or advertising opportunities your competitors haven't found.","tags":["Research","Marketing","Competitive Intelligence"]},"steps":[{"position":1,"title":"Map Where Your Audience Lives","instructions":"Run 3 SparkToro searches using your ICP's job title, interests, and competitor brand names. Record the top 10 sources (podcasts, newsletters, YouTube channels, social accounts) they trust most.","input":"Workflow inputs: the topic, goal, or raw materials the user is starting from.","output":"Handoff artifact consumed by Step 2 (\"Find What Content Performs\").","toolSlots":[{"slug":"sparktoro","name":"SparkToro","url":"https://www.theworkflowfinder.com/tools/sparktoro","category":"Research","pricing":"freemium","capabilities":["Web research","Competitive analysis"]}]},{"position":2,"title":"Find What Content Performs","instructions":"Enter your top 5 target keywords into BuzzSumo and look at the most-shared content from the past 6 months. Identify the angle, format, and source that drives the most engagement.","input":"Output of Step 1 (\"Map Where Your Audience Lives\").","output":"Handoff artifact consumed by Step 3 (\"Synthesize the Intelligence\").","toolSlots":[{"slug":"buzzsumo","name":"BuzzSumo","url":"https://www.theworkflowfinder.com/tools/buzzsumo","category":"Marketing","pricing":"paid","capabilities":["Competitive analysis","Web research"]}]},{"position":3,"title":"Synthesize the Intelligence","instructions":"Feed your SparkToro channel list and BuzzSumo top-performing content into Claude. Ask it to identify: which 3 channels are most underpriced, what headline formulas drive the most shares, and what content gaps exist.","input":"Output of Step 2 (\"Find What Content Performs\").","output":"Handoff artifact consumed by Step 4 (\"Document Your Findings\").","toolSlots":[{"slug":"claude","name":"Claude","url":"https://www.theworkflowfinder.com/tools/claude","category":"Writing","pricing":"freemium","capabilities":["Long-form writing","Code generation","Web research"],"hasApi":true}]},{"position":4,"title":"Document Your Findings","instructions":"Record the channel map, content patterns, and 3 priority opportunities in Notion AI. Write a one-paragraph brief for each channel explaining why it's worth testing and how to approach it.","input":"Output of Step 3 (\"Synthesize the Intelligence\").","output":"Final workflow output: A channel map showing where your ICP congregates, what content resonates, and 3 specific outreach or advertising opportunities your competitors haven't found.","toolSlots":[{"slug":"notion-ai","name":"Notion AI","url":"https://www.theworkflowfinder.com/tools/notion-ai","category":"Productivity","pricing":"paid","capabilities":["Note-taking & knowledge management","Document processing","Long-form writing"]}]}]}