{"schemaVersion":"1.0","source":"The Workflow Finder","sourceUrl":"https://www.theworkflowfinder.com","license":"Free to use with attribution and a link to the cited page","generated":"2026-08-28","workflow":{"title":"Build a Solo Account-Based Marketing (ABM) Engine","slug":"build-a-solo-account-based-marketing-abm-engine","url":"https://www.theworkflowfinder.com/workflows/build-a-solo-account-based-marketing-abm-engine","description":"Run a focused ABM program targeting your best-fit accounts in about two hours a week.","difficulty":"Intermediate","timeEstimate":"2 hours per week","schemaDuration":"PT2H","expectedResult":"A live, continuously reprioritized list of target accounts with personalized outreach running against your top prospects.","tags":["Marketing","Sales","ABM"]},"steps":[{"position":1,"title":"Identify Dream-100 Accounts","instructions":"Build your target account list in Clay by defining the firmographic and behavioral criteria that describe your best customers.","input":"Workflow inputs: the topic, goal, or raw materials the user is starting from.","output":"Handoff artifact consumed by Step 2 (\"Enrich With Buying Signals\").","ioProvenance":{"input":"structural","output":"structural"},"toolSlots":[{"slug":"clay","name":"Clay","url":"https://www.theworkflowfinder.com/tools/clay","category":"Marketing","pricing":"freemium","capabilities":["Lead generation","CRM automation","Data analysis"]}]},{"position":2,"title":"Enrich With Buying Signals","instructions":"Use Apollo.io to pull contact data and buying signals like recent funding, hiring, or leadership changes for each target account.","input":"Output of Step 1 (\"Identify Dream-100 Accounts\").","output":"Handoff artifact consumed by Step 3 (\"Personalize Outreach at Scale\").","ioProvenance":{"input":"structural","output":"structural"},"toolSlots":[{"slug":"apollo-io","name":"Apollo.io","url":"https://www.theworkflowfinder.com/tools/apollo-io","category":"Marketing","pricing":"freemium","capabilities":["Lead generation","CRM automation","Outreach & email sequencing"],"hasApi":true}]},{"position":3,"title":"Personalize Outreach at Scale","instructions":"Load the enriched account list into Instantly.ai and send personalized outreach sequences referencing each account's specific signals.","input":"Output of Step 2 (\"Enrich With Buying Signals\").","output":"Handoff artifact consumed by Step 4 (\"Track Engagement and Reprioritize Weekly\").","ioProvenance":{"input":"structural","output":"structural"},"toolSlots":[{"slug":"instantly-ai","name":"Instantly.ai","url":"https://www.theworkflowfinder.com/tools/instantly-ai","category":"Marketing","pricing":"paid","capabilities":["Outreach & email sequencing","Lead generation"]}]},{"position":4,"title":"Track Engagement and Reprioritize Weekly","instructions":"Feed engagement data back into Clay each week so your outreach effort automatically shifts toward the accounts showing the most interest.","input":"Output of Step 3 (\"Personalize Outreach at Scale\").","output":"Final workflow output: A live, continuously reprioritized list of target accounts with personalized outreach running against your top prospects.","ioProvenance":{"input":"structural","output":"structural"},"toolSlots":[{"slug":"clay","name":"Clay","url":"https://www.theworkflowfinder.com/tools/clay","category":"Marketing","pricing":"freemium","capabilities":["Lead generation","CRM automation","Data analysis"]}]}]}