{"schemaVersion":"1.0","source":"The Workflow Finder","sourceUrl":"https://www.theworkflowfinder.com","license":"Free to use with attribution and a link to the cited page","generated":"2026-08-28","workflow":{"title":"Build an AI Lead Scoring System","slug":"build-ai-lead-scoring-system","url":"https://www.theworkflowfinder.com/workflows/build-ai-lead-scoring-system","description":"Use AI to automatically qualify and score inbound leads based on your ideal customer profile, so your sales team focuses only on the highest-value prospects.","difficulty":"Intermediate","timeEstimate":"3 hrs setup / ongoing","expectedResult":"An automated lead scoring system that rates every inbound lead 1–10 and routes high-scoring leads to your sales team in real time.","tags":["Sales","Automation","Marketing","CRM"]},"steps":[{"position":1,"title":"Define Your Scoring Criteria","instructions":"Use ChatGPT to help you articulate your ICP scoring rubric: company size, industry, role, intent signals, budget. Convert this into a structured JSON scoring prompt.","input":"Workflow inputs: the topic, goal, or raw materials the user is starting from.","output":"Handoff artifact consumed by Step 2 (\"Capture Lead Data\").","toolSlots":[{"slug":"chatgpt","name":"ChatGPT","url":"https://www.theworkflowfinder.com/tools/chatgpt","category":"Writing","pricing":"paid","capabilities":["Long-form writing","Code generation","Web research"],"hasApi":true}]},{"position":2,"title":"Capture Lead Data","instructions":"Connect your lead capture form (Typeform, HubSpot, or a website form) to Make. Pull in company data by enriching the email domain with a lookup service.","input":"Output of Step 1 (\"Define Your Scoring Criteria\").","output":"Handoff artifact consumed by Step 3 (\"Score with Claude\").","toolSlots":[{"slug":"make","name":"Make","url":"https://www.theworkflowfinder.com/tools/make","category":"Automation","pricing":"freemium","capabilities":["Workflow automation","API integration"]}]},{"position":3,"title":"Score with Claude","instructions":"Send each lead's profile into Claude via Make. Include your scoring rubric in the system prompt. Claude returns a score (1–10) and a one-sentence reason for the score.","input":"Output of Step 2 (\"Capture Lead Data\").","output":"Handoff artifact consumed by Step 4 (\"Route High-Value Leads\").","toolSlots":[{"slug":"claude","name":"Claude","url":"https://www.theworkflowfinder.com/tools/claude","category":"Writing","pricing":"freemium","capabilities":["Long-form writing","Code generation","Web research"],"hasApi":true},{"slug":"make","name":"Make","url":"https://www.theworkflowfinder.com/tools/make","category":"Automation","pricing":"freemium","capabilities":["Workflow automation","API integration"]}]},{"position":4,"title":"Route High-Value Leads","instructions":"In Make, add logic: if score ≥ 7, create a CRM deal and send a Slack notification to your sales team with the lead profile and score reason.","input":"Output of Step 3 (\"Score with Claude\").","output":"Handoff artifact consumed by Step 5 (\"Log and Review Weekly\").","toolSlots":[{"slug":"make","name":"Make","url":"https://www.theworkflowfinder.com/tools/make","category":"Automation","pricing":"freemium","capabilities":["Workflow automation","API integration"]},{"slug":"zapier","name":"Zapier","url":"https://www.theworkflowfinder.com/tools/zapier","category":"Automation","pricing":"freemium","capabilities":["Workflow automation","API integration"],"hasApi":true}]},{"position":5,"title":"Log and Review Weekly","instructions":"Send all scored leads to a Google Sheet. Review weekly to refine your scoring criteria based on which high-score leads actually converted.","input":"Output of Step 4 (\"Route High-Value Leads\").","output":"Final workflow output: An automated lead scoring system that rates every inbound lead 1–10 and routes high-scoring leads to your sales team in real time.","toolSlots":[{"slug":"make","name":"Make","url":"https://www.theworkflowfinder.com/tools/make","category":"Automation","pricing":"freemium","capabilities":["Workflow automation","API integration"]}]}]}