{"schemaVersion":"1.0","source":"The Workflow Finder","sourceUrl":"https://www.theworkflowfinder.com","license":"Free to use with attribution and a link to the cited page","generated":"2026-08-28","workflow":{"title":"Build a Brand Style Guide with AI","slug":"build-brand-style-guide-with-ai","url":"https://www.theworkflowfinder.com/workflows/build-brand-style-guide-with-ai","description":"Document your brand identity in a shareable, professional style guide, so designers, writers, and contractors always stay on-brand.","difficulty":"Intermediate","timeEstimate":"2–3 hrs","schemaDuration":"PT3H","expectedResult":"A complete brand style guide covering logo usage, color system, typography, imagery style, voice and tone, and content do/don'ts.","tags":["Design","Branding","Marketing","Team Collaboration"]},"steps":[{"position":1,"title":"Document Your Visual Assets","instructions":"Compile your existing assets: logo files, color codes, fonts. If these aren't defined, use Canva AI's color picker on your logo to extract the palette and identify the font.","input":"Workflow inputs: the topic, goal, or raw materials the user is starting from.","output":"Handoff artifact consumed by Step 2 (\"Define Brand Voice and Tone\").","toolSlots":[{"slug":"canva-ai","name":"Canva AI","url":"https://www.theworkflowfinder.com/tools/canva-ai","category":"Design","pricing":"freemium","capabilities":["Image generation","Social media content","Video generation"],"hasApi":true}]},{"position":2,"title":"Define Brand Voice and Tone","instructions":"Use Claude to run a brand voice workshop: answer 8 questions about how your brand sounds, who it talks to, and what it never says. Get a voice definition document back.","input":"Output of Step 1 (\"Document Your Visual Assets\").","output":"Handoff artifact consumed by Step 3 (\"Write the Visual Rules\").","toolSlots":[{"slug":"claude","name":"Claude","url":"https://www.theworkflowfinder.com/tools/claude","category":"Writing","pricing":"freemium","capabilities":["Long-form writing","Code generation","Web research"],"hasApi":true}]},{"position":3,"title":"Write the Visual Rules","instructions":"Ask Claude to write usage rules for each visual element: minimum logo size, clear space requirements, approved color combinations, incorrect usage examples, and photography style description.","input":"Output of Step 2 (\"Define Brand Voice and Tone\").","output":"Handoff artifact consumed by Step 4 (\"Write the Copy Guidelines\").","toolSlots":[{"slug":"claude","name":"Claude","url":"https://www.theworkflowfinder.com/tools/claude","category":"Writing","pricing":"freemium","capabilities":["Long-form writing","Code generation","Web research"],"hasApi":true}]},{"position":4,"title":"Write the Copy Guidelines","instructions":"Use ChatGPT to write the copy section: approved vocabulary, tone by channel (formal for email, casual for social), grammar conventions, and words/phrases to avoid.","input":"Output of Step 3 (\"Write the Visual Rules\").","output":"Handoff artifact consumed by Step 5 (\"Design the Guide Document\").","toolSlots":[{"slug":"chatgpt","name":"ChatGPT","url":"https://www.theworkflowfinder.com/tools/chatgpt","category":"Writing","pricing":"paid","capabilities":["Long-form writing","Code generation","Web research"],"hasApi":true}]},{"position":5,"title":"Design the Guide Document","instructions":"Import all content into a Canva AI style guide template. Apply your own brand identity to the guide itself, it should model the standards it documents. Export as PDF and Notion page.","input":"Output of Step 4 (\"Write the Copy Guidelines\").","output":"Final workflow output: A complete brand style guide covering logo usage, color system, typography, imagery style, voice and tone, and content do/don'ts.","toolSlots":[{"slug":"canva-ai","name":"Canva AI","url":"https://www.theworkflowfinder.com/tools/canva-ai","category":"Design","pricing":"freemium","capabilities":["Image generation","Social media content","Video generation"],"hasApi":true},{"slug":"notion-ai","name":"Notion AI","url":"https://www.theworkflowfinder.com/tools/notion-ai","category":"Productivity","pricing":"paid","capabilities":["Note-taking & knowledge management","Document processing","Long-form writing"]}]}]}