{"schemaVersion":"1.0","source":"The Workflow Finder","sourceUrl":"https://www.theworkflowfinder.com","license":"Free to use with attribution and a link to the cited page","generated":"2026-08-28","workflow":{"title":"Build a Full Influencer Outreach Pipeline","slug":"build-influencer-outreach-pipeline","url":"https://www.theworkflowfinder.com/workflows/build-influencer-outreach-pipeline","description":"Find, vet, contact, and manage influencer partnerships at scale, from initial research to signed brief and first post.","difficulty":"Advanced","timeEstimate":"1 week initial, then ongoing","schemaDuration":"P7D","expectedResult":"A running influencer pipeline with 50 vetted prospects, personalized outreach sent, and a structured management system for active partnerships.","tags":["Marketing","Outreach","Social Media","Lead Generation"]},"steps":[{"position":1,"title":"Define Your Influencer Profile","instructions":"Use Claude to write your ideal influencer criteria: platform, audience size tier (nano/micro/macro), niche alignment, engagement rate minimum, and content quality signals.","input":"Workflow inputs: the topic, goal, or raw materials the user is starting from.","output":"Handoff artifact consumed by Step 2 (\"Research and Source Candidates\").","toolSlots":[{"slug":"claude","name":"Claude","url":"https://www.theworkflowfinder.com/tools/claude","category":"Writing","pricing":"freemium","capabilities":["Long-form writing","Code generation","Web research"],"hasApi":true}]},{"position":2,"title":"Research and Source Candidates","instructions":"Use Brand24 and Perplexity to find influencers already talking about your category. Look at who your competitors are working with and who their top engaged followers are.","input":"Output of Step 1 (\"Define Your Influencer Profile\").","output":"Handoff artifact consumed by Step 3 (\"Vet Engagement and Authenticity\").","toolSlots":[{"slug":"brand24","name":"Brand24","url":"https://www.theworkflowfinder.com/tools/brand24","category":"Marketing","pricing":"paid","capabilities":["Social media content","Competitive analysis"]},{"slug":"perplexity","name":"Perplexity","url":"https://www.theworkflowfinder.com/tools/perplexity","category":"Research","pricing":"freemium","capabilities":["Web research","Source synthesis"],"hasApi":true}]},{"position":3,"title":"Vet Engagement and Authenticity","instructions":"For each candidate, check engagement rate (likes + comments / followers) and comment quality. Ask Claude to assess whether the comments look authentic or bot-generated based on examples.","input":"Output of Step 2 (\"Research and Source Candidates\").","output":"Handoff artifact consumed by Step 4 (\"Send Personalized Outreach\").","toolSlots":[{"slug":"claude","name":"Claude","url":"https://www.theworkflowfinder.com/tools/claude","category":"Writing","pricing":"freemium","capabilities":["Long-form writing","Code generation","Web research"],"hasApi":true}]},{"position":4,"title":"Send Personalized Outreach","instructions":"Write a DM or email template in ChatGPT that references something specific about their recent content. Send via the platform or Lemlist for email outreach.","input":"Output of Step 3 (\"Vet Engagement and Authenticity\").","output":"Handoff artifact consumed by Step 5 (\"Manage Active Partnerships\").","toolSlots":[{"slug":"chatgpt","name":"ChatGPT","url":"https://www.theworkflowfinder.com/tools/chatgpt","category":"Writing","pricing":"paid","capabilities":["Long-form writing","Code generation","Web research"],"hasApi":true},{"slug":"lemlist","name":"Lemlist","url":"https://www.theworkflowfinder.com/tools/lemlist","category":"Marketing","pricing":"paid","capabilities":["Outreach & email sequencing","Lead generation"]}]},{"position":5,"title":"Manage Active Partnerships","instructions":"Track all influencer relationships in Airtable AI with fields for status, deliverables, payment, live date, and performance. Use automation to send brief reminders before each deliverable deadline.","input":"Output of Step 4 (\"Send Personalized Outreach\").","output":"Final workflow output: A running influencer pipeline with 50 vetted prospects, personalized outreach sent, and a structured management system for active partnerships.","toolSlots":[{"slug":"airtable-ai","name":"Airtable AI","url":"https://www.theworkflowfinder.com/tools/airtable-ai","category":"Productivity","pricing":"freemium","capabilities":["Workflow automation","Data analysis","Document processing"],"hasApi":true},{"slug":"zapier","name":"Zapier","url":"https://www.theworkflowfinder.com/tools/zapier","category":"Automation","pricing":"freemium","capabilities":["Workflow automation","API integration"],"hasApi":true}]}]}