{"schemaVersion":"1.0","source":"The Workflow Finder","sourceUrl":"https://www.theworkflowfinder.com","license":"Free to use with attribution and a link to the cited page","generated":"2026-08-28","workflow":{"title":"Build a Competitor Intelligence Monitor","slug":"competitor-intelligence-monitor","url":"https://www.theworkflowfinder.com/workflows/competitor-intelligence-monitor","description":"Automatically track your competitors' product updates, pricing changes, marketing campaigns, and content strategy, and get an AI-written weekly digest.","difficulty":"Intermediate","timeEstimate":"2 hrs setup / 0 min weekly","expectedResult":"A weekly digest in your inbox or Notion summarizing every meaningful change your top 3–5 competitors made that week.","tags":["Marketing","Competitive Intelligence","Automation"]},"steps":[{"position":1,"title":"Identify Your Tracking Sources","instructions":"List the pages you want to monitor per competitor: pricing page, blog RSS, press release page, LinkedIn page, and Product Hunt. This becomes your source list.","input":"Workflow inputs: the topic, goal, or raw materials the user is starting from.","output":"Handoff artifact consumed by Step 2 (\"Set Up Change Monitoring\").","toolSlots":[]},{"position":2,"title":"Set Up Change Monitoring","instructions":"Use Zapier's RSS or web monitoring triggers to detect when any of these pages change or publish new content. Route all alerts to a central Airtable or Google Sheet log.","input":"Output of Step 1 (\"Identify Your Tracking Sources\").","output":"Handoff artifact consumed by Step 3 (\"Enrich with AI Analysis\").","toolSlots":[{"slug":"zapier","name":"Zapier","url":"https://www.theworkflowfinder.com/tools/zapier","category":"Automation","pricing":"freemium","capabilities":["Workflow automation","API integration"],"hasApi":true}]},{"position":3,"title":"Enrich with AI Analysis","instructions":"For each new piece of competitor content detected, use Make to send it to Perplexity. Prompt: 'Summarize this competitor update and explain its strategic implications in 3 bullets.'","input":"Output of Step 2 (\"Set Up Change Monitoring\").","output":"Handoff artifact consumed by Step 4 (\"Compile Weekly Digest\").","toolSlots":[{"slug":"perplexity","name":"Perplexity","url":"https://www.theworkflowfinder.com/tools/perplexity","category":"Research","pricing":"freemium","capabilities":["Web research","Source synthesis"],"hasApi":true},{"slug":"make","name":"Make","url":"https://www.theworkflowfinder.com/tools/make","category":"Automation","pricing":"freemium","capabilities":["Workflow automation","API integration"]}]},{"position":4,"title":"Compile Weekly Digest","instructions":"Every Friday, use Zapier's Digest to pull all that week's competitor alerts and summaries. Send to Claude to write a coherent competitive intelligence briefing.","input":"Output of Step 3 (\"Enrich with AI Analysis\").","output":"Handoff artifact consumed by Step 5 (\"Share and Archive\").","toolSlots":[{"slug":"claude","name":"Claude","url":"https://www.theworkflowfinder.com/tools/claude","category":"Writing","pricing":"freemium","capabilities":["Long-form writing","Code generation","Web research"],"hasApi":true},{"slug":"zapier","name":"Zapier","url":"https://www.theworkflowfinder.com/tools/zapier","category":"Automation","pricing":"freemium","capabilities":["Workflow automation","API integration"],"hasApi":true}]},{"position":5,"title":"Share and Archive","instructions":"Post the digest to a dedicated Slack channel and save it to Notion AI with the date tagged. Notion AI makes it searchable and summarizable over time.","input":"Output of Step 4 (\"Compile Weekly Digest\").","output":"Final workflow output: A weekly digest in your inbox or Notion summarizing every meaningful change your top 3–5 competitors made that week.","toolSlots":[{"slug":"notion-ai","name":"Notion AI","url":"https://www.theworkflowfinder.com/tools/notion-ai","category":"Productivity","pricing":"paid","capabilities":["Note-taking & knowledge management","Document processing","Long-form writing"]}]}]}