{"schemaVersion":"1.0","source":"The Workflow Finder","sourceUrl":"https://www.theworkflowfinder.com","license":"Free to use with attribution and a link to the cited page","generated":"2026-08-28","workflow":{"title":"Create a Product Launch Marketing Plan","slug":"create-product-launch-marketing-plan","url":"https://www.theworkflowfinder.com/workflows/create-product-launch-marketing-plan","description":"Build a complete go-to-market plan for a product launch, from messaging to channel tactics to a week-by-week execution calendar.","difficulty":"Intermediate","timeEstimate":"2–3 hrs","schemaDuration":"PT3H","expectedResult":"A documented launch plan with messaging, channel strategy, content calendar, and an execution timeline for pre-launch, launch week, and post-launch.","tags":["Marketing","Product","Content Marketing","SaaS"]},"steps":[{"position":1,"title":"Define Your Launch Narrative","instructions":"Use Claude to develop your launch narrative: the problem you solve, who it's for, why now, and the before/after transformation. This becomes the master messaging document.","input":"Workflow inputs: the topic, goal, or raw materials the user is starting from.","output":"Handoff artifact consumed by Step 2 (\"Map Your Channels and Tactics\").","toolSlots":[{"slug":"claude","name":"Claude","url":"https://www.theworkflowfinder.com/tools/claude","category":"Writing","pricing":"freemium","capabilities":["Long-form writing","Code generation","Web research"],"hasApi":true}]},{"position":2,"title":"Map Your Channels and Tactics","instructions":"Ask Claude to recommend the best channel mix for your product type and audience, with specific tactics for each channel and estimated resources needed.","input":"Output of Step 1 (\"Define Your Launch Narrative\").","output":"Handoff artifact consumed by Step 3 (\"Write the Content Plan\").","toolSlots":[{"slug":"claude","name":"Claude","url":"https://www.theworkflowfinder.com/tools/claude","category":"Writing","pricing":"freemium","capabilities":["Long-form writing","Code generation","Web research"],"hasApi":true}]},{"position":3,"title":"Write the Content Plan","instructions":"Use ChatGPT to generate a full content calendar for the 4 weeks around launch: pre-launch teasers, launch day assets, case studies, and follow-up nurture content.","input":"Output of Step 2 (\"Map Your Channels and Tactics\").","output":"Handoff artifact consumed by Step 4 (\"Generate Launch Assets\").","toolSlots":[{"slug":"chatgpt","name":"ChatGPT","url":"https://www.theworkflowfinder.com/tools/chatgpt","category":"Writing","pricing":"paid","capabilities":["Long-form writing","Code generation","Web research"],"hasApi":true}]},{"position":4,"title":"Generate Launch Assets","instructions":"Use Jasper or Copy.ai to write the launch email sequence, landing page copy, and social announcement posts in bulk from your master messaging document.","input":"Output of Step 3 (\"Write the Content Plan\").","output":"Handoff artifact consumed by Step 5 (\"Build the Execution Timeline\").","toolSlots":[{"slug":"jasper","name":"Jasper","url":"https://www.theworkflowfinder.com/tools/jasper","category":"Marketing","pricing":"paid","capabilities":["Long-form writing","Ad campaign management"]},{"slug":"copy-ai","name":"Copy.ai","url":"https://www.theworkflowfinder.com/tools/copy-ai","category":"Marketing","pricing":"paid","capabilities":["Long-form writing","Ad campaign management"]}]},{"position":5,"title":"Build the Execution Timeline","instructions":"Import the full plan into Notion AI or ClickUp and use AI to assign tasks, set deadlines, and create a launch week war room with dependencies mapped.","input":"Output of Step 4 (\"Generate Launch Assets\").","output":"Final workflow output: A documented launch plan with messaging, channel strategy, content calendar, and an execution timeline for pre-launch, launch week, and post-launch.","toolSlots":[{"slug":"notion-ai","name":"Notion AI","url":"https://www.theworkflowfinder.com/tools/notion-ai","category":"Productivity","pricing":"paid","capabilities":["Note-taking & knowledge management","Document processing","Long-form writing"]},{"slug":"clickup","name":"ClickUp","url":"https://www.theworkflowfinder.com/tools/clickup","category":"Productivity","pricing":"freemium","capabilities":["Workflow automation","Document processing"],"hasApi":true}]}]}