Ad Creative Brief Generator

Generates a comprehensive ad creative brief with 3 distinct concepts ready to hand to a creative team.

Best For

•A performance marketer launching a new Meta campaign uses it to hand a creative team 3 ready concepts instead of a vague ask
•A startup with no in-house creative director uses the message hierarchy to keep freelance designers aligned on the one thing the ad must say
•An agency account manager uses the KPI section to set expectations with the client before creative production starts

Prompt Template

Write a detailed creative brief for an ad campaign for [PRODUCT/SERVICE]. Campaign objective: [OBJECTIVE, awareness/conversions/retargeting]. Platform(s): [GOOGLE/META/LINKEDIN/TIKTOK]. Budget range: [BUDGET]. Audience: [TARGET AUDIENCE]. Provide: (1) campaign theme/big idea in one sentence, (2) key message hierarchy: primary message (the one thing the ad must communicate), secondary messages (supporting points), and proof points, (3) creative direction: visual style, color palette guidance, talent/imagery recommendations, (4) copy direction: tone, must-include phrases, words to avoid, CTA options, (5) 3 specific ad concept ideas, each with a headline, body copy (under 100 chars for social), and a visual description, (6) key performance indicators and how to define success.

Pro Tip

Write the primary message as a single sentence with no qualifiers before generating concepts, since vague primary messages produce three ad ideas that all say slightly different things.

Example Output

A sample of what this prompt produces once you fill in the placeholders.

Concept 1 headline: 'Your inbox, finally under control.' Body: 'Sort 500 emails in the time it takes to make coffee.' Visual: split-screen showing a cluttered inbox transforming into a clean one.