Ad Creative Brief Generator

Generates a comprehensive ad creative brief with 3 distinct concepts ready to hand to a creative team.

Prompt Template

Write a detailed creative brief for an ad campaign for [PRODUCT/SERVICE]. Campaign objective: [OBJECTIVE — awareness/conversions/retargeting]. Platform(s): [GOOGLE/META/LINKEDIN/TIKTOK]. Budget range: [BUDGET]. Audience: [TARGET AUDIENCE]. Provide: (1) campaign theme/big idea in one sentence, (2) key message hierarchy: primary message (the one thing the ad must communicate), secondary messages (supporting points), and proof points, (3) creative direction: visual style, color palette guidance, talent/imagery recommendations, (4) copy direction: tone, must-include phrases, words to avoid, CTA options, (5) 3 specific ad concept ideas — each with a headline, body copy (under 100 chars for social), and a visual description, (6) key performance indicators and how to define success.

How to use this prompt

Copy the prompt template using the button above.
Paste it into your preferred AI assistant (ChatGPT, Claude, Gemini, etc.).
Replace all bracketed placeholders like [TOPIC] with your specific details.
Send the prompt and refine the output as needed.