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Sales Battle Card Creator

A one-page competitive battle card with win/lose scenarios, pre-loaded objection responses, and landmine questions — ready for the sales floor.

Prompt Template

Create a sales battle card for competing against [COMPETITOR NAME] when selling [YOUR PRODUCT/SERVICE]. Include: (1) Competitor overview — what they offer, their typical customer, and their core selling message in 2 sentences, (2) Where we win — 3–4 specific scenarios where our product is the better choice, stated as situation-specific claims ("When a customer needs X, we win because Y"), (3) Where they win — be honest: 2 situations where the competitor has a genuine advantage so reps aren't caught off guard, (4) Common objections and responses — list 5 objections a prospect raises when comparing us to [COMPETITOR] and write a concise, non-defensive rebuttal for each, (5) Landmines to plant — 3 questions our reps can ask that reveal weaknesses in [COMPETITOR's] offering before the prospect raises it themselves, (6) Proof points — 2 customer quotes, case studies, or stats that directly counter [COMPETITOR's] key claims (use [PLACEHOLDER] format for any we need to source). Format as a one-page reference card a rep can scan in 60 seconds mid-call.

How to use this prompt

  1. Copy the prompt template using the button above.
  2. Paste it into your preferred AI assistant (ChatGPT, Claude, Gemini, etc.).
  3. Replace all bracketed placeholders like [TOPIC] with your specific details.
  4. Send the prompt and refine the output as needed.
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