Sales Battle Card Creator

A one-page competitive battle card with win/lose scenarios, pre-loaded objection responses, and landmine questions, ready for the sales floor.

Best For

•A sales enablement manager preparing reps for a competitive deal cycle uses it to build a scannable one-pager for the sales floor
•An AE losing deals to a specific competitor uses the landmine questions to steer discovery calls before the prospect brings up the rival
•A revenue leader onboarding new hires uses the honest 'where they win' section so reps aren't blindsided mid-call

Prompt Template

Create a sales battle card for competing against [COMPETITOR NAME] when selling [YOUR PRODUCT/SERVICE]. Include: (1) Competitor overview, what they offer, their typical customer, and their core selling message in 2 sentences, (2) Where we win, 3–4 specific scenarios where our product is the better choice, stated as situation-specific claims ("When a customer needs X, we win because Y"), (3) Where they win, be honest: 2 situations where the competitor has a genuine advantage so reps aren't caught off guard, (4) Common objections and responses, list 5 objections a prospect raises when comparing us to [COMPETITOR] and write a concise, non-defensive rebuttal for each, (5) Landmines to plant, 3 questions our reps can ask that reveal weaknesses in [COMPETITOR's] offering before the prospect raises it themselves, (6) Proof points, 2 customer quotes, case studies, or stats that directly counter [COMPETITOR's] key claims (use [PLACEHOLDER] format for any we need to source). Format as a one-page reference card a rep can scan in 60 seconds mid-call.

Pro Tip

Write the 'where they win' section honestly using real lost-deal feedback, since a battle card that only flatters your own product loses credibility with reps the first time a prospect pushes back.

Example Output

A sample of what this prompt produces once you fill in the placeholders.

Where we win: when a customer needs same-day onboarding, we win because our setup requires no implementation call, unlike [Competitor]'s standard 2-week rollout. Landmine question: 'How long did it take your last vendor to get you fully live?'