Marketing
salescompetitive-intelligenceobjection-handlingbattle-cardSales Battle Card Creator
A one-page competitive battle card with win/lose scenarios, pre-loaded objection responses, and landmine questions — ready for the sales floor.
Prompt Template
Create a sales battle card for competing against [COMPETITOR NAME] when selling [YOUR PRODUCT/SERVICE]. Include: (1) Competitor overview — what they offer, their typical customer, and their core selling message in 2 sentences, (2) Where we win — 3–4 specific scenarios where our product is the better choice, stated as situation-specific claims ("When a customer needs X, we win because Y"), (3) Where they win — be honest: 2 situations where the competitor has a genuine advantage so reps aren't caught off guard, (4) Common objections and responses — list 5 objections a prospect raises when comparing us to [COMPETITOR] and write a concise, non-defensive rebuttal for each, (5) Landmines to plant — 3 questions our reps can ask that reveal weaknesses in [COMPETITOR's] offering before the prospect raises it themselves, (6) Proof points — 2 customer quotes, case studies, or stats that directly counter [COMPETITOR's] key claims (use [PLACEHOLDER] format for any we need to source). Format as a one-page reference card a rep can scan in 60 seconds mid-call.
How to use this prompt
- Copy the prompt template using the button above.
- Paste it into your preferred AI assistant (ChatGPT, Claude, Gemini, etc.).
- Replace all bracketed placeholders like
[TOPIC]with your specific details. - Send the prompt and refine the output as needed.
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