Brand Voice and Tone Developer

Develop a comprehensive brand voice guide for [BRAND NAME], a [INDUSTRY] company. Target audience: [AUDIENCE]. Core value proposition: [VALUE PROP]. Brand personality we're going for (choose 3): [TRAITS — e.g. bold, empathetic, witty, authoritative, playful, premium]. Deliver: (1) a brand voice archetype with a one-paragraph description, (2) 4 core voice characteristics, each with a 'We are X / We are not Y' definition, (3) a tone matrix showing how the voice shifts across contexts (social media vs. support email vs. sales page vs. error messages), (4) 10 'Before and After' copy examples that show the brand voice in practice, (5) 5 words we never use and 5 words we always use, (6) a one-paragraph 'elevator test' summary the whole team can memorize.