Brand Voice and Tone Developer

Creates a complete, practical brand voice guide with examples and a tone matrix.

Best For

•A startup writing its first style guide uses it to give every future writer, freelance or in-house, the same reference document
•A rebranding team needing buy-in uses the tone matrix to show stakeholders exactly how voice shifts across support, sales, and social
•A solo founder who has been inconsistent across channels uses the before/after examples to retrain their own writing habits

Prompt Template

Develop a comprehensive brand voice guide for [BRAND NAME], a [INDUSTRY] company. Target audience: [AUDIENCE]. Core value proposition: [VALUE PROP]. Brand personality we're going for (choose 3): [TRAITS, e.g. bold, empathetic, witty, authoritative, playful, premium]. Deliver: (1) a brand voice archetype with a one-paragraph description, (2) 4 core voice characteristics, each with a 'We are X / We are not Y' definition, (3) a tone matrix showing how the voice shifts across contexts (social media vs. support email vs. sales page vs. error messages), (4) 10 'Before and After' copy examples that show the brand voice in practice, (5) 5 words we never use and 5 words we always use, (6) a one-paragraph 'elevator test' summary the whole team can memorize.

Pro Tip

Write the 'we are not' half of each characteristic first, since defining what the brand explicitly avoids sharpens the positive description more than starting with aspirational adjectives.

Example Output

A sample of what this prompt produces once you fill in the placeholders.

We are direct. We are not blunt. Before: 'Unfortunately, your request cannot be processed at this time.' After: 'That didn't go through. Here's how to fix it in two steps.'