Build a Brand Style Guide with AI
Document your brand identity in a shareable, professional style guide, so designers, writers, and contractors always stay on-brand.
Time Required
2–3 hrs
Expected Result
A complete brand style guide covering logo usage, color system, typography, imagery style, voice and tone, and content do/don'ts.
Document Your Visual Assets
Compile your existing assets: logo files, color codes, fonts. If these aren't defined, use Canva AI's color picker on your logo to extract the palette and identify the font.
Define Brand Voice and Tone
Use Claude to run a brand voice workshop: answer 8 questions about how your brand sounds, who it talks to, and what it never says. Get a voice definition document back.
Write the Visual Rules
Ask Claude to write usage rules for each visual element: minimum logo size, clear space requirements, approved color combinations, incorrect usage examples, and photography style description.
Write the Copy Guidelines
Use ChatGPT to write the copy section: approved vocabulary, tone by channel (formal for email, casual for social), grammar conventions, and words/phrases to avoid.
Design the Guide Document
Import all content into a Canva AI style guide template. Apply your own brand identity to the guide itself, it should model the standards it documents. Export as PDF and Notion page.
Tools Used In This Workflow
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