Competitive Positioning Brief

Analyzes a competitor's actual messaging and returns counter-positioning angles you can use without naming them.

Best For

•Solo founders writing their own website copy who want to differentiate from a specific named competitor without sounding defensive.
•Sales-led founders who keep losing deals to the same competitor and need talking points that exploit real messaging gaps.
•Marketing consultants building a positioning strategy for a client who need an honest read on where the competition is actually strong.

Prompt Template

You are a positioning strategist. I'm going to paste a competitor's messaging (from their website, ads, or pitch deck). Analyze it and produce a Competitive Positioning Brief I can use to differentiate against them. Output sections: 1. Competitor Positioning Summary: what they're claiming, who they're targeting, what their core value prop is 2. Strengths: what they do well in their messaging (be honest) 3. Weaknesses & Gaps: where their positioning is vulnerable: vague claims, missing proof, audience gaps, pricing blind spots 4. Head-to-Head Comparison: table comparing their positioning vs. yours on 5-6 key dimensions 5. Counter-Positioning Angles: 3-4 specific angles you can use to position against them without naming them 6. Messaging Ammunition: 2-3 ready-to-use lines that exploit their weak spots Rules: - Never recommend naming the competitor in your own copy - Be honest about where they're stronger Competitor messaging: [PASTE THEIR WEBSITE COPY, AD COPY, OR PITCH DECK TEXT] My positioning (for context): [BRIEF DESCRIPTION OF YOUR POSITIONING]

Pro Tip

Paste the competitor's actual homepage or ad copy verbatim rather than summarizing it yourself, since the analysis is only as sharp as the raw messaging it has to work from.

Example Output

A sample of what this prompt produces once you fill in the placeholders.

A positioning brief contrasting a DFY pipeline service against a full-service agency competitor, identifying 'no outcome promise' as the agency's key weakness, and producing the counter-positioning line 'Most agencies promote your firm. We produce pipeline from what you already own.'

Recommended Tools

Claude

ChatGPT

Semrush

How to use this prompt

Copy the prompt template using the button above.
Paste it into your preferred AI assistant (ChatGPT, Claude, Gemini, etc.).
Replace all bracketed placeholders like [TOPIC] with your specific details.
Send the prompt and refine the output as needed.