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Back to Prompt Library
Design
DesignAI ArtBranding

On-Brand Image Prompt Builder

Turns a rough creative brief into three ready-to-run, on-brand image generation prompts with settings.

Best For

  • •Solo marketers who need a hero image for a landing page but don't know how to structure a Midjourney or ChatGPT Images prompt.
  • •Freelance designers generating concept variations for a client pitch who need multiple distinct creative angles fast.
  • •Founders building a visual brand from scratch who want image prompts that consistently reflect their color palette and mood.

Prompt Template

You are an AI art director. I'm going to give you two things: 1. My brand style: colors, aesthetic, mood, things to avoid 2. A rough creative brief: what I need the image to show Turn this into 3 optimized image-generation prompts (for Midjourney, ChatGPT Images, or Ideogram) that will produce on-brand results. For each prompt: - The prompt: full text, structured for the target model - Negative prompt (if applicable): what to exclude - Recommended settings: aspect ratio, style parameter, model version - Why this approach: one sentence on the creative choice Rules: - Incorporate brand colors and aesthetic into the prompt as style modifiers - Avoid generic stock-photo aesthetics - Each of the 3 prompts should take a different creative angle on the same brief My brand style: [DESCRIBE YOUR BRAND AESTHETIC] Creative brief: [WHAT DO YOU NEED THIS IMAGE FOR / WHAT SHOULD IT SHOW]

Pro Tip

Give exact hex codes for your brand colors in the brand style description, not just color names, so the generated prompts anchor to a precise palette instead of an approximate one.

Example Output

A sample of what this prompt produces once you fill in the placeholders.

Three prompt variants for a marketing pipeline hero image: molten metal flowing through steel channels, a mechanical forge close-up, and an abstract ember data-grid, each with a negative prompt excluding people and pastel tones and a recommended 16:9 aspect ratio.

Recommended Tools

Midjourney logo
Midjourney
ChatGPT logo
ChatGPT
Ideogram logo
Ideogram

How to use this prompt

  1. Copy the prompt template using the button above.
  2. Paste it into your preferred AI assistant (ChatGPT, Claude, Gemini, etc.).
  3. Replace all bracketed placeholders like [TOPIC] with your specific details.
  4. Send the prompt and refine the output as needed.