Research
Survey DesignResearch MethodsData CollectionSurvey Question Generator
Generates a bias-aware, mixed-method survey with question-type rationale and bias flags.
Best For
- •A UX researcher launching a product feedback survey needs questions that separate what users say they want from what they actually do, without leading them toward a predetermined answer.
- •An HR lead running an annual employee engagement survey needs Likert and open-ended questions balanced correctly so leadership gets both a trackable score and real context.
- •A market researcher scoping a new feature needs a short survey with a built-in bias check before it goes out to a customer panel.
Prompt Template
Design a survey for [RESEARCH PURPOSE, customer satisfaction / product feedback / employee engagement / market research / academic study]. Target respondents: [AUDIENCE]. Key insights needed: [LIST 3–5 THINGS YOU WANT TO LEARN]. Survey length: [SHORT (5–8 Qs) / MEDIUM (10–15 Qs) / LONG (20+ Qs)]. Include: (1) a brief, non-leading survey introduction (2 sentences), (2) questions organized by section with headings, (3) a mix of question types, Likert scale (1–5 or 1–7), multiple choice, ranking, and at least 2 open-ended questions, (4) a Net Promoter Score question if applicable, (5) demographic questions at the end (not the start). For each question: flag whether it measures attitude, behavior, or knowledge. Highlight any questions that may introduce bias and suggest how to rephrase them.
Pro Tip
Ask specifically which questions measure attitude versus behavior, because attitude questions consistently overstate real-world action and the two need different weighting when you analyze results.
Example Output
A sample of what this prompt produces once you fill in the placeholders.
Section 1, Product Experience: 'How satisfied are you with onboarding?' (1-7 Likert, attitude). Section 2, Usage: 'How often did you use the export feature last month?' (multiple choice, behavior). Flagged question: 'Don't you find the new dashboard easier to use?' is leading and should be rephrased to 'How would you compare the new dashboard to the previous version?' NPS question placed at the end of Section 2. Demographics appear last, covering role and company size only.
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How to use this prompt
- Copy the prompt template using the button above.
- Paste it into your preferred AI assistant (ChatGPT, Claude, Gemini, etc.).
- Replace all bracketed placeholders like
[TOPIC]with your specific details. - Send the prompt and refine the output as needed.