SWOT Analysis Writer

A specific, evidence-based SWOT analysis with a strategic synthesis that turns findings into actionable priorities.

Best For

•A startup founder prepping for an investor pitch needs a SWOT with specific, evidence-based points rather than generic statements that could describe any company.
•A brand manager evaluating a product line before a budget review needs internal weaknesses tied directly to external threats, not a list divorced from strategic priority.
•A consultant delivering a client deliverable needs a synthesis section that tells the client which two moves actually matter, not just four quadrants of bullet points.

Prompt Template

Conduct a comprehensive SWOT analysis for [COMPANY_OR_PRODUCT_NAME] in the [INDUSTRY] industry. Use the following context: company description: [COMPANY_DESCRIPTION], target market: [TARGET_MARKET], key competitors: [COMPETITORS], and recent developments: [RECENT_DEVELOPMENTS]. For each of the four quadrants, provide exactly [ITEMS_PER_QUADRANT, e.g., 4–5] specific, evidence-based points, avoid generic statements that could apply to any company. Strengths and Weaknesses should be internal factors; Opportunities and Threats should be external. After the four quadrants, write a 150-word "So What" synthesis section that identifies the two highest-priority strategic implications: the most critical strength to leverage against the most relevant opportunity, and the most urgent weakness that must be addressed to neutralize the top threat. Format the output with the four quadrants as labeled sections followed by the synthesis.

Pro Tip

Reject any quadrant point that doesn't name a specific competitor, metric, or event, since vague strengths like 'strong brand' are the exact generic filler this prompt is designed to eliminate.

Example Output

A sample of what this prompt produces once you fill in the placeholders.

Strengths: proprietary customer data from 50,000 active users, giving a personalization edge competitors lack. Weaknesses: churn concentrated in the first 30 days, pointing to an onboarding gap. Opportunities: a competitor's recent price increase creates room to win price-sensitive mid-market accounts. Threats: two funded entrants launched comparable features in the last two quarters. So What: the onboarding weakness must be fixed before the mid-market opportunity can be captured, since new price-sensitive signups will churn at the same early rate without intervention.