Brand24
Monitor social media, news, blogs, and forums in real time for brand mentions and sentiment shifts, run under Semrush's majority ownership since 2024.
Alternatives
Overview
Brand24 is a social listening and web monitoring platform that tracks mentions of your brand, competitors, and industry keywords across social media, news sites, blogs, forums, and podcasts in real time, giving marketing and PR teams situational awareness of what's being said about them across the public internet. The platform's AI sentiment analysis categorizes each mention as positive, negative, or neutral, and aggregates this into a Presence Score and Reputation Score that track brand health trends over time. The Anomaly Detection feature alerts teams to unusual spikes in mention volume, flagging potential PR crises before they escalate. Brand24 monitors 25+ million sources including Twitter/X, Instagram, Facebook, YouTube, Reddit, TikTok, news publications, and podcasts, with transcription-based podcast monitoring being a relatively rare capability in the category.
The Influencer Score identifies the most prominent voices discussing your brand, helping PR teams prioritize relationship development. Mention data integrates with Slack and email for real-time alert delivery. Plans start at $99/month for monitoring 3 keywords. Pro plans at $179/month expand to 7 keywords and add AI insight reports.
Brand24 is most valuable to PR agencies, community managers, and brand teams at companies where reputation monitoring and rapid response to public mentions have direct business impact.
Key Features
- Real-time mention tracking
- Sentiment analysis
- Influence scoring
- Hashtag tracking
- PDF reports
- • Fast real-time alerts
- • Accurate sentiment analysis
- • Easy to set up
- • Good value vs Brandwatch
- • Historical data limited on lower plans
- • Social media coverage has gaps
- • Can generate a lot of noise
People Also Use
Other Marketing tools builders reach for alongside Brand24.
Ahrefs
Get keyword, backlink, and site-audit data to improve organic search visibility — now extended with Brand Radar AI to track brand mentions across search and AI answer engines.
Mailchimp
Draft campaign copy, segment your audience automatically, and get send-time recommendations from the AI tools built into every paid plan.
Kit (ConvertKit)
Grow a subscriber list and turn it into revenue through paid newsletters and digital products. ConvertKit rebranded to Kit in October 2024 — same product, new name.
VidIQ
Find trending topics, optimize titles and thumbnails, and track channel analytics to grow YouTube views and subscribers faster.
Gumroad
Sell digital products, memberships, and subscriptions directly to customers with no subscription cost — Gumroad became merchant of record handling global tax as of January 2025.
Apollo.io
Find and contact prospects from a large B2B contact database with built-in outreach and engagement tools — sales teams work from one platform instead of stitching data and sequencing together.