Brand24
Monitor social media, news, blogs, and forums in real time for brand mentions and sentiment shifts, run under Semrush's majority ownership since 2024.
The verdict on Brand24: Marketing and PR teams who need real-time awareness of brand and competitor mentions across the public internet Brand24 offers a better price-to-performance ratio than its enterprise alternatives, but knowing where that value ends matters before you subscribe. Pricing: $199/mo Individual / $299/mo Team / $399/mo Pro. Last reviewed: August 2026.
Best For
Marketing and PR teams who need real-time awareness of brand and competitor mentions across the public internet
Standout Feature
Fast real-time alerts paired with accurate sentiment analysis, at a better price than Brandwatch
TL;DR
Solid value for social listening, historical data and social coverage both have real gaps on lower plans.
Alternatives
Overview
Brand24 is a social listening and web monitoring platform that tracks mentions of your brand, competitors, and industry keywords across social media, news sites, blogs, forums, and podcasts in real time, giving marketing and PR teams situational awareness of what's being said about them across the public internet. The platform's AI sentiment analysis categorizes each mention as positive, negative, or neutral, and aggregates this into a Presence Score and Reputation Score that track brand health trends over time. The Anomaly Detection feature alerts teams to unusual spikes in mention volume, flagging potential PR crises before they escalate. Brand24 monitors 25+ million sources including Twitter/X, Instagram, Facebook, YouTube, Reddit, TikTok, news publications, and podcasts, with transcription-based podcast monitoring being a relatively rare capability in the category.
The Influencer Score identifies the most prominent voices discussing your brand, helping PR teams prioritize relationship development. Mention data integrates with Slack and email for real-time alert delivery. Plans start at $99/month for monitoring 3 keywords. Pro plans at $179/month expand to 7 keywords and add AI insight reports.
Brand24 is most valuable to PR agencies, community managers, and brand teams at companies where reputation monitoring and rapid response to public mentions have direct business impact.
Our Take
Fast real-time alerts and accurate sentiment analysis are the genuine strengths for marketing and PR teams who need to catch brand mentions and competitor moves quickly. Historical data depth and social coverage both have real gaps on the lower plans. At $199 per month on the Individual plan, it fits a lean marketing team. If you need deep historical archives or comprehensive social coverage, evaluate whether those gaps are dealbreakers before committing.
Key Features
- Real-time mention tracking
- Sentiment analysis
- Influence scoring
- Hashtag tracking
- PDF reports
- • Fast real-time alerts
- • Accurate sentiment analysis
- • Easy to set up
- • Good value vs Brandwatch
- • Historical data limited on lower plans
- • Social media coverage has gaps
- • Can generate a lot of noise
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Workflows Using This Tool
Step-by-step playbooks that put Brand24 to work.