Brand24
Monitor social media, news, blogs, and forums in real time for brand mentions and sentiment shifts, run under Semrush's majority ownership since 2024.
The verdict on Brand24: Marketing and PR teams who need real-time awareness of brand and competitor mentions across the public internet Brand24 offers a better price-to-performance ratio than its enterprise alternatives, but knowing where that value ends matters before you subscribe. Pricing: $199/mo Individual / $299/mo Team / $399/mo Pro.
Best For
Marketing and PR teams who need real-time awareness of brand and competitor mentions across the public internet
Standout Feature
Fast real-time alerts paired with accurate sentiment analysis, at a better price than Brandwatch
TL;DR
Solid value for social listening, historical data and social coverage both have real gaps on lower plans.
Alternatives
Fit Score: use-case reference
How this is scoredBrand24 scored 1 to 5 on five dimensions for the named use cases below. Part of our catalog-wide use-case reference, not a product-quality review rating.
Marketing and PR teams needing real-time awareness of brand and competitor mentions across the public internet
3.8/5- Capability
- 4/5
- Reliability
- 4/5
- Value
- 4/5
- Ease
- 4/5
- Compatibility
- 3/5
Fast real-time alerts and accurate sentiment analysis make Brand24 easy to set up, with good value compared to Brandwatch.
Deep historical trend analysis on a lower-tier plan
2.4/5- Capability
- 2/5
- Reliability
- 3/5
- Value
- 2/5
- Ease
- 3/5
- Compatibility
- 2/5
Historical data is limited on lower plans, social media coverage has gaps, and it can generate a lot of noise, per its own cons.
Editorial judgment grounded in this tool's own published pricing, features, and our existing pros and cons, not a certification or a measured benchmark. Product quality is assessed separately under our review methodology.
Overview
Not yet reviewedProduct quality is assessed from original evidence. How reviews work.
Brand24 is a social listening and web monitoring platform that tracks mentions of your brand, competitors, and industry keywords across social media, news sites, blogs, forums, and podcasts in real time, giving marketing and PR teams situational awareness of what's being said about them across the public internet. The platform's AI sentiment analysis categorizes each mention as positive, negative, or neutral, and aggregates this into a Presence Score and Reputation Score that track brand health trends over time. The Anomaly Detection feature alerts teams to unusual spikes in mention volume, flagging potential PR crises before they escalate. Brand24 monitors 25+ million sources including Twitter/X, Instagram, Facebook, YouTube, Reddit, TikTok, news publications, and podcasts, with transcription-based podcast monitoring being a relatively rare capability in the category.
The Influencer Score identifies the most prominent voices discussing your brand, helping PR teams prioritize relationship development. Mention data integrates with Slack and email for real-time alert delivery. Plans start at $99/month for monitoring 3 keywords. Pro plans at $179/month expand to 7 keywords and add AI insight reports.
Brand24 is most valuable to PR agencies, community managers, and brand teams at companies where reputation monitoring and rapid response to public mentions have direct business impact.
The source of the legacy catalog rating and review count has not been substantiated. Neither is presented here as a verified review rating or included in review structured data.
Workflow Fit Scores are separate, use-case-specific editorial judgments, not user-review averages. Read the Fit Score methodology.
- • Fast real-time alerts
- • Accurate sentiment analysis
- • Easy to set up
- • Good value vs Brandwatch
- • Historical data limited on lower plans
- • Social media coverage has gaps
- • Can generate a lot of noise
Key Features
- Real-time mention tracking
- Sentiment analysis
- Influence scoring
- Hashtag tracking
- PDF reports
Trust & Data
Verified 2026-09
- Training on your data
- Not publishedNo statement was found anywhere on brand24.com about whether user data is used to train AI models. GDPR compliance is explicit from the policy's EU representative designation and Standard Contractual Clauses references.
- Compliance
- GDPR
- Retention
- Not published
- Export
- Partial export
Sources: brand24.com/privacy policy, brand24.com/legal
As published by the vendor. Verify independently before purchase decisions.
Our Take
Fast real-time alerts and accurate sentiment analysis are the genuine strengths for marketing and PR teams who need to catch brand mentions and competitor moves quickly. Historical data depth and social coverage both have real gaps on the lower plans. At $199 per month on the Individual plan, it fits a lean marketing team. If you need deep historical archives or comprehensive social coverage, evaluate whether those gaps are dealbreakers before committing.
Workflows Using This Tool
Step-by-step playbooks whose entries name Brand24. The step shown is where the workflow uses it.
- IntermediateOne-time setup: 2–3 hrs setup. Planning estimate from the workflow entry, not measured time saved.
Automate Review Requests and Social Proof Collection
Step 4 of 5: Monitor and Respond
- IntermediateSetup, then recurring: 2–3 hrs setup, then automated. Planning estimate from the workflow entry, not measured time saved.
Build a Trend Monitoring and Alert System
Step 2 of 5: Set Up Brand24 Monitoring
- AdvancedOne-time setup: 4–6 hrs setup. Planning estimate from the workflow entry, not measured time saved.
Build a Price and Competitor Monitoring System
Step 3 of 5: Monitor Social and News
- AdvancedSetup, then recurring: 1 week initial, then ongoing. Planning estimate from the workflow entry, not measured time saved.
Build a Full Influencer Outreach Pipeline
Step 2 of 5: Research and Source Candidates
5 workflows in the catalog name Brand24; the first 4 in catalog order are shown, with step-level mentions first.