Build a Full Influencer Outreach Pipeline
Find, vet, contact, and manage influencer partnerships at scale, from initial research to signed brief and first post.
Download workflow config (JSON)How the data moves
This is a handoff plan, not an automatic integration. Review outputs before the next step. Unlabeled arrows show order, not a verified data format. Use the capability links to explore tool substitutions.
Step 1
Define Your Influencer Profile
Use Claude to write your ideal influencer criteria: platform, audience size tier (nano/micro/macro), niche alignment, engagement rate minimum, and content quality signals.
Step 2
Research and Source Candidates
Use Brand24 and Perplexity to find influencers already talking about your category. Look at who your competitors are working with and who their top engaged followers are.
Step 3
Vet Engagement and Authenticity
For each candidate, check engagement rate (likes + comments / followers) and comment quality. Ask Claude to assess whether the comments look authentic or bot-generated based on examples.
Step 4
Send Personalized Outreach
Write a DM or email template in ChatGPT that references something specific about their recent content. Send via the platform or Lemlist for email outreach.
Step 5
Manage Active Partnerships
Track all influencer relationships in Airtable AI with fields for status, deliverables, payment, live date, and performance. Use automation to send brief reminders before each deliverable deadline.
Time Required
1 week initial, then ongoing
Expected Result
A running influencer pipeline with 50 vetted prospects, personalized outreach sent, and a structured management system for active partnerships.
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