Back to Directory
Visit site Full review →
Visit site Full review →
AI Tool Comparison
Apollo.io vs Clay
A side-by-side breakdown to help you pick the right tool for your workflow.
Apollo.io
Find and contact prospects from a large B2B contact database with built-in outreach and engagement tools — sales teams work from one platform instead of stitching data and sequencing together.
Marketing
freemium
Clay
Pull, enrich, and act on contact and company data through one workflow builder connecting dozens of data providers and AI models. New Actions + Data Credits pricing split platform usage from enrichment cost.
Marketing
freemium
Bottom Line
Clay edges ahead on rating (4.7 vs 4.6), but the right pick still comes down to which workflow you're running.
Choose Apollo.io if…
Marketing
Choose Clay if…
Marketing
| Attribute | Apollo.io | Clay |
|---|---|---|
| Category | Marketing | Marketing |
| Pricing | freemium | freemium |
| Pricing Detail | Free / $49/user/mo Basic / $79/user/mo Professional | Free (500 actions) / $167/mo Launch / $446/mo Growth |
| Rating |
Key Features
Apollo.io
- 275M+ contact database
- AI email sequences
- Conversation intelligence
- Lead scoring
- CRM integration
Clay
- 100+ data source enrichment
- AI message personalization (Claygent)
- Waterfall enrichment logic
- CRM sync
- Website visitor identification
Pros
Apollo.io
- •Massive verified contact database
- •sequence personalization
- •Strong LinkedIn extension
- •Good free tier for prospecting
Clay
- •Best-in-class data enrichment
- •Hyper-personalization at scale is real
- •Replaces multiple data tools
- •Fastest-growing GTM tool
Cons
Apollo.io
- Data accuracy varies by industry
- Can get expensive for full features
- UI can be overwhelming
Clay
- Expensive and credit-hungry
- Steep learning curve
- Requires good list to start with