Apollo.io vs Clay

Choose Apollo.io if…

Best for sales teams building prospect lists and outreach sequences from verified contact data, and its edge is a database of 275+ million contacts with enriched emails, phone numbers, and technographic data built in. The default sales prospecting tool once you need real contact data behind your outreach, not just a sequencer. Lean toward Clay instead if 75+ data providers combined into one pipeline that resolves conflicts and produces a single clean record matters more for your use case.

Choose Clay if…

Best for go-to-market teams that need enriched, verified prospect data pulled from many sources at once, and its edge is 75+ data providers combined into one pipeline that resolves conflicts and produces a single clean record. The most powerful enrichment tool on the market, expensive and credit-hungry enough that it rewards a team that already knows what it's doing. Lean toward Apollo.io instead if a database of 275+ million contacts with enriched emails, phone numbers, and technographic data built in matters more for your use case.