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AI Tool Comparison
Durable vs Ghost
A side-by-side breakdown to help you pick the right tool for your workflow.
Durable
Spin up a live business website with a built-in CRM, invoicing, and AI agents handling leads, in under a minute.
Content Creation
freemium
Ghost
Run a website, newsletter, and paid membership program from one platform, keeping 0% of your subscription revenue.
Content Creation
freemium
Bottom Line
Ghost edges ahead on rating (4.6 vs 4.3), but the right pick still comes down to which workflow you're running.
Choose Durable if…
Content Creation
Choose Ghost if…
Newsletter
| Attribute | Durable | Ghost |
|---|---|---|
| Category | Content Creation | Content Creation |
| Pricing | freemium | freemium |
| Pricing Detail | Free (subdomain) / $22-25/mo Launch / $41-85/mo Grow | Free (self-host) / $18/mo Starter (Ghost Pro) / $35/mo Publisher |
| Rating |
Key Features
Durable
- 30-second website generation
- AI content editing
- Contact form
- Google integration
- CRM included
Ghost
- Newsletter delivery
- Membership + subscriptions
- SEO-optimized publishing
- AI writing assistance
- Custom themes
- Self-hostable
Pros
Durable
- •Fastest website creation possible
- •Good for small local businesses
- •CRM included
- •AI can regenerate sections
Ghost
- •You own your audience completely, no platform lock-in
- •Newsletter + website + memberships in one coherent platform
- •Consistently better SEO output than Substack or Medium
Cons
Durable
- Limited design flexibility
- Not for custom or complex sites
- Templates can feel similar
Ghost
- Self-hosting requires technical setup vs. Substack's zero-config start
- Smaller creator community and discovery network than Substack