Metricool
Schedule posts and track analytics across social networks for creators, brands, and agencies, pricing scales by number of managed accounts, not seats.
The verdict on Metricool: Agencies and in-house teams managing multiple social accounts and ad campaigns from one dashboard Metricool's per-brand pricing model is the thing to pay attention to: costs scale by the number of accounts you manage, not by the number of seats using it, which suits agencies and in-house teams managing multiple clients or brands. Pricing: Free (1 brand) / $20/mo Starter / $53/mo Advanced. Last reviewed: August 2026.
Best For
Agencies and in-house teams managing multiple social accounts and ad campaigns from one dashboard
Standout Feature
Scheduling, analytics, and competitor tracking across every major network at a noticeably lower price than category leaders
TL;DR
Strong value once you're managing more than one brand, more than most solo creators need.
Alternatives
Overview
Metricool is a social media management and analytics platform that combines scheduling, performance analytics, competitor tracking, and reporting in a unified workspace designed for agencies and in-house marketing teams managing multiple social accounts and advertising campaigns. The scheduler handles publishing across Instagram, TikTok, Twitter/X, LinkedIn, Facebook, YouTube, Pinterest, Google Business Profile, and Bluesky from one interface, with a visual calendar that shows scheduled content across all accounts simultaneously. Metricool's analytics aggregate performance data across all managed accounts into unified dashboards with historical trend tracking, individual post performance breakdowns, audience growth analysis, and best-time-to-post recommendations based on your specific account's historical data. The competitor analysis feature tracks up to 5 competitor accounts per platform, showing their publishing frequency, top-performing content, and engagement rates without requiring competitor account access.
The AI assistant generates caption and content ideas within the scheduling workflow. White-label reporting creates branded PDF reports for client delivery with the metrics and design customization agencies need for professional deliverables. The free plan supports one brand and limited scheduled posts. Individual plans start at $22/month.
Team plans at $58/month add multi-brand management and client reporting. Metricool's breadth of platform support, particularly Google Business Profile and Bluesky alongside the major platforms, and its price point make it competitive with Buffer and Hootsuite for agencies managing comprehensive social media operations.
Our Take
Scheduling, analytics, and competitor tracking across most major networks from one dashboard at $20 to $53 per month undercuts the category leaders noticeably. The interface can feel dense when you're managing many accounts, and some networks have limited feature support. Solo creators managing one personal brand will find more than they need at the free tier. The value compounds as the number of managed accounts grows.
Key Features
- Multi-network scheduling
- Analytics and competitor tracking
- Ad campaign management
- AI caption suggestions
- White-label reporting
- • Covers many networks in one dashboard
- • Affordable pricing
- • Solid analytics depth
- • UI can feel dense
- • Some networks have limited features
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Workflows Using This Tool
Step-by-step playbooks that put Metricool to work.