Metricool
Schedule posts and track analytics across social networks for creators, brands, and agencies, pricing scales by number of managed accounts, not seats.
The verdict on Metricool: Agencies and in-house teams managing multiple social accounts and ad campaigns from one dashboard Metricool's per-brand pricing model is the thing to pay attention to: costs scale by the number of accounts you manage, not by the number of seats using it, which suits agencies and in-house teams managing multiple clients or brands. Pricing: Free (1 brand) / $20/mo Starter / $53/mo Advanced.
Best For
Agencies and in-house teams managing multiple social accounts and ad campaigns from one dashboard
Standout Feature
Scheduling, analytics, and competitor tracking across every major network at a noticeably lower price than category leaders
TL;DR
Strong value once you're managing more than one brand, more than most solo creators need.
Alternatives
Fit Score: use-case reference
How this is scoredMetricool scored 1 to 5 on five dimensions for the named use cases below. Part of our catalog-wide use-case reference, not a product-quality review rating.
Agency or in-house team managing multiple client social accounts from one dashboard
4.0/5- Capability
- 4/5
- Reliability
- 4/5
- Value
- 5/5
- Ease
- 3/5
- Compatibility
- 4/5
Metricool's bestFor and ourTake both frame the per-brand pricing model as suited to agencies managing multiple accounts, and pros confirms affordability and analytics depth. Ease is docked because cons notes the UI 'can feel dense' when managing many accounts.
Solo creator managing one personal social account
3.0/5- Capability
- 3/5
- Reliability
- 3/5
- Value
- 3/5
- Ease
- 3/5
- Compatibility
- 3/5
OurTake states that 'solo creators managing one personal brand will find more than they need at the free tier'; the tool's value compounds with account count, so a single-brand user doesn't unlock the pricing advantage that defines the tool.
Editorial judgment grounded in this tool's own published pricing, features, and our existing pros and cons, not a certification or a measured benchmark. Product quality is assessed separately under our review methodology.
Overview
Not yet reviewedProduct quality is assessed from original evidence. How reviews work.
Metricool is a social media management and analytics platform that combines scheduling, performance analytics, competitor tracking, and reporting in a unified workspace designed for agencies and in-house marketing teams managing multiple social accounts and advertising campaigns. The scheduler handles publishing across Instagram, TikTok, Twitter/X, LinkedIn, Facebook, YouTube, Pinterest, Google Business Profile, and Bluesky from one interface, with a visual calendar that shows scheduled content across all accounts simultaneously. Metricool's analytics aggregate performance data across all managed accounts into unified dashboards with historical trend tracking, individual post performance breakdowns, audience growth analysis, and best-time-to-post recommendations based on your specific account's historical data. The competitor analysis feature tracks up to 5 competitor accounts per platform, showing their publishing frequency, top-performing content, and engagement rates without requiring competitor account access.
The AI assistant generates caption and content ideas within the scheduling workflow. White-label reporting creates branded PDF reports for client delivery with the metrics and design customization agencies need for professional deliverables. The free plan supports one brand and limited scheduled posts. Individual plans start at $22/month.
Team plans at $58/month add multi-brand management and client reporting. Metricool's breadth of platform support, particularly Google Business Profile and Bluesky alongside the major platforms, and its price point make it competitive with Buffer and Hootsuite for agencies managing comprehensive social media operations.
The source of the legacy catalog rating and review count has not been substantiated. Neither is presented here as a verified review rating or included in review structured data.
Workflow Fit Scores are separate, use-case-specific editorial judgments, not user-review averages. Read the Fit Score methodology.
- • Covers many networks in one dashboard
- • Affordable pricing
- • Solid analytics depth
- • UI can feel dense
- • Some networks have limited features
Key Features
- Multi-network scheduling
- Analytics and competitor tracking
- Ad campaign management
- AI caption suggestions
- White-label reporting
Trust & Data
Verified 2026-09
- Training on your data
- Not published
- Compliance
- GDPR
- Retention
- Invoices and commercial records retained 5 years per Spanish Commercial Code; tax-related data retained 4 years per Spanish General Tax Law; access to Brand social data ceases and is deleted at end of service contract.
- Export
- Partial export
Source: metricool.com
As published by the vendor. Verify independently before purchase decisions.
Our Take
Scheduling, analytics, and competitor tracking across most major networks from one dashboard at $20 to $53 per month undercuts the category leaders noticeably. The interface can feel dense when you're managing many accounts, and some networks have limited feature support. Solo creators managing one personal brand will find more than they need at the free tier. The value compounds as the number of managed accounts grows.
Workflows Using This Tool
Step-by-step playbooks whose entries name Metricool. The step shown is where the workflow uses it.
- AdvancedSetup, then recurring: 1 day setup per brand, then 2 hrs/week. Planning estimate from the workflow entry, not measured time saved.
Build a Social Content System for Multiple Brands
Step 5 of 5: Schedule Across Platforms
- AdvancedEstimate: 1 week. Planning estimate from the workflow entry, not measured time saved.
Create a Multi-Platform Launch Sequence
Step 3 of 5: Produce Social Content in Bulk
- IntermediateOne-time setup: 3 hours, one-time setup. Planning estimate from the workflow entry, not measured time saved.
Run a Personalized Email Nurture Program Like an Enterprise Marketing Cloud
Step 4 of 4: Report on Journey Performance