Buffer

Buffer schedules posts across every major social channel from a single calendar and includes an AI Assistant on every plan, free included, for drafting new posts, rewriting a caption for a different platform, or turning one piece of content into a week of variations. Pricing runs per connected channel rather than per seat, so a solo creator managing three profiles pays nothing while a growing team scales cost with the number of channels it actually publishes to. The Essentials tier removes the ten-post scheduling cap and unlocks full analytics, while Team adds unlimited members, approval workflows, and custom access controls for agencies managing client accounts. Buffer suits creators and small marketing teams who want a straightforward scheduling tool with built-in AI drafting rather than a heavier all-in-one social suite.