Buffer
Draft, repurpose, and schedule posts across every social channel from one calendar, with an AI assistant included on the free plan.
Buffer — the verdict: Solo creators managing a handful of social profiles who want AI drafting included at no extra cost Buffer's per-channel pricing keeps a small account genuinely free or very cheap: three channels at no cost, with the AI Assistant included even on the free plan for drafting posts, rewriting captions, and generating variations. Pricing: Free (3 channels) / $6/channel/mo Essentials / $12/channel/mo Team. Last reviewed: August 2026.
Best For
Solo creators managing a handful of social profiles who want AI drafting included at no extra cost
Standout Feature
Per-channel pricing that keeps a small account genuinely free, with the AI Assistant included on every plan
Verdict
Excellent value for a small number of channels, the cost climbs quickly once you're managing several accounts.
Alternatives
Overview
Buffer schedules posts across every major social channel from a single calendar and includes an AI Assistant on every plan, free included, for drafting new posts, rewriting a caption for a different platform, or turning one piece of content into a week of variations. Pricing runs per connected channel rather than per seat, so a solo creator managing three profiles pays nothing while a growing team scales cost with the number of channels it actually publishes to. The Essentials tier removes the ten-post scheduling cap and unlocks full analytics, while Team adds unlimited members, approval workflows, and custom access controls for agencies managing client accounts. Buffer suits creators and small marketing teams who want a straightforward scheduling tool with built-in AI drafting rather than a heavier all-in-one social suite.
Our Take
Buffer's per-channel pricing keeps a small account genuinely free or very cheap: three channels at no cost, with the AI Assistant included even on the free plan for drafting posts, rewriting captions, and generating variations. Solo creators managing a handful of profiles get a complete scheduling and drafting workflow at minimal cost. The cost structure changes once you add channels: $6 per channel per month adds up quickly for anyone managing a dozen accounts. Advanced analytics and approval workflows require a paid tier. Buffer is the right call when the account count is small. Agencies managing many accounts will find per-channel pricing less efficient than a brand-based model.
Key Features
- AI Assistant for drafting, rewriting, and repurposing posts
- Multi-channel scheduling calendar
- Per-channel analytics and engagement tracking
- Approval workflows for team accounts
- • AI Assistant included on every plan, including free
- • Per-channel pricing keeps small accounts cheap
- • Clean, simple interface compared to heavier suites
- • Costs scale up quickly once you add several channels
- • Advanced analytics and approval workflows require paid tiers
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Workflows Using This Tool
Step-by-step playbooks that put Buffer to work.