Wistia
B2B video hosting with analytics that show who watched what and which CTAs converted — not just total views. For teams that treat video as a pipeline channel, not just content.
Overview
Wistia is the video platform built for B2B marketing — hosting, analytics, and AI features designed for teams that use video to drive pipeline, not just views. The AI features include automatic captions, highlight clips from longer videos, and video-to-text transcription for repurposing. The analytics show which viewers watched what percentage, which chapters drove drop-off, and which CTAs converted — data that YouTube and Vimeo don't provide. Used by SaaS companies, agencies, and marketing teams that treat video as a revenue channel and need viewer-level data to optimize it.
Key Features
- Per-viewer analytics
- AI captions
- Highlight clips
- CTA overlays
- Chapter markers
- HubSpot/Salesforce integration
- • Per-viewer engagement data is unavailable in YouTube or Vimeo at this depth
- • CRM integration ties video engagement directly to contact records in your CRM
- • Professional embeds with no YouTube branding or competitor recommendations
- • More expensive than YouTube for high-volume video hosting
- • Primarily B2B use case — less useful for creator or consumer content