Build an Editorial Calendar That Actually Gets Used
Create a structured, team-ready editorial calendar with content briefs, deadlines, and owner assignments — not just a list of topic ideas.
Time Required
1–2 hrs
Expected Result
A 60-day editorial calendar in Notion or Airtable with fully briefed articles, assigned owners, and publish dates.
Recommended Tools
Audit Existing Content
Use Ahrefs site explorer to identify your top 10 performing pieces and content gaps worth filling in the next 60 days.
Generate Topic Clusters
Feed your target keywords into Frase or Clearscope to build content clusters — a pillar page topic with 4–6 supporting articles each.
Write Full Content Briefs
For each article, use Claude to generate a brief with: target keyword, search intent, recommended word count, sections to include, and 3 competitor URLs to beat.
Build the Calendar in Notion
Set up a Notion database with fields for title, brief, owner, status, publish date, and SEO score. Use Notion AI to auto-populate summaries from each brief.
Assign and Schedule
Distribute articles across your team with realistic deadlines and use Notion AI to generate a kickoff message for each writer summarizing their brief.