Frase
Research a topic against top-ranking pages, generate a brief, draft the article, and audit your site for AI-search gaps, all in one workflow. Relaunched January 2026 as a unified content + AI-visibility platform.
The verdict on Frase: Content teams who want a research brief built from what's already ranking, before writing begins Frase's strongest feature is the research brief, not the writing. Pricing: $49/mo Starter / $129/mo Professional / $299/mo Scale. Last reviewed: August 2026.
Best For
Content teams who want a research brief built from what's already ranking, before writing begins
Standout Feature
Pulls the top 20 search results for a keyword and turns their structure into an optimized content brief automatically
TL;DR
Excellent for the research phase specifically, its own AI writer is a secondary feature at best.
Alternatives
Overview
Frase is an AI content tool built around the SEO research phase of content creation, the work that happens before writing begins. Its core workflow: input a keyword or question, and Frase pulls the top 20 search results, analyzes their structure and content, identifies the questions and topics they cover, and generates an optimized content brief. This research-first approach produces briefs that are grounded in what's actually ranking rather than generic outlines. Frase's answer engine and question research features surface related questions from People Also Ask, Reddit, Quora, and similar platforms, useful for building comprehensive content that captures long-tail traffic.
The Content Optimizer scores your article against competitors in real time as you write, tracking your coverage of key topics and suggesting missing sections. Frase also generates AI-written drafts directly from the researched outline, though its writing quality is generally considered stronger as a research aid than as a generation tool compared to dedicated writing platforms. Plans start at $15/month for individuals, with team plans at $45/month. Best suited to SEO writers and content marketers who want research depth and competitive analysis integrated into their writing process.
Our Take
Pulling the top 20 search results for a keyword and turning their structure into a content outline is where it earns its cost, especially for content teams that currently do that research manually. The built-in AI writer is functional but secondary: most teams will draft elsewhere and use Frase to set the strategic structure first. At $49 to $299 a month, it fits content marketing teams and SEO agencies better than solo bloggers.
Key Features
- SERP research
- AI outline builder
- Content optimizer
- Content score
- Team workspace
- • Excellent SERP-based research
- • Content scoring is accurate
- • Great for content briefs
- • Affordable entry price
- • AI writer quality is just okay
- • Limited templates
- • Best as a research/optimization tool, not primary writer
People Also Use
Other Writing tools builders reach for alongside Frase.
Grammarly
Catch grammar and clarity issues as you write, then let built-in AI agents draft, rewrite, and complete tasks across your apps. Grammarly's parent company rebranded to Superhuman in October 2025.
QuillBot
Paraphrase text in unlimited style modes while checking it for grammar errors, plagiarism, and AI-detection risk in one pass. AI Detector and AI Humanizer are now bundled into every premium plan.
DeepL
Translate text and documents that actually read naturally, not like they came out of a machine.
ChatGPT
Your go-to for drafts, research, brainstorming, and first passes on almost anything, now with an agentic Work mode that runs multi-step tasks for you.
Grok
Get real-time answers pulled from X posts, strong reasoning, and a direct tone that doesn't hedge. Grok 4.5 brings Opus-class coding and agentic performance at a lower price.
Claude
The model serious writers and researchers reach for when accuracy matters more than speed. Opus 5 is now the default, with voice mode expanded across every tier.
Workflows Using This Tool
Step-by-step playbooks that put Frase to work.