Frase

Frase is an AI content tool built around the SEO research phase of content creation, the work that happens before writing begins. Its core workflow: input a keyword or question, and Frase pulls the top 20 search results, analyzes their structure and content, identifies the questions and topics they cover, and generates an optimized content brief. This research-first approach produces briefs that are grounded in what's actually ranking rather than generic outlines. Frase's answer engine and question research features surface related questions from People Also Ask, Reddit, Quora, and similar platforms, useful for building comprehensive content that captures long-tail traffic.

The Content Optimizer scores your article against competitors in real time as you write, tracking your coverage of key topics and suggesting missing sections. Frase also generates AI-written drafts directly from the researched outline, though its writing quality is generally considered stronger as a research aid than as a generation tool compared to dedicated writing platforms. Plans start at $15/month for individuals, with team plans at $45/month. Best suited to SEO writers and content marketers who want research depth and competitive analysis integrated into their writing process.