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Color Palette Generator Brief

A complete, WCAG-checked color palette with hex codes, usage rules, and semantic colors ready for your design system.

Prompt Template

Generate a complete design-system-ready color palette for [BRAND_NAME] based on the following inputs: brand personality: [BRAND_PERSONALITY — e.g., bold and innovative / calm and trustworthy], industry: [INDUSTRY], primary brand color (if any): [PRIMARY_COLOR_OR_NONE], and competitors' color territories to avoid: [COMPETITOR_COLORS]. Produce the following: (1) Primary palette — 1 primary brand color with hex code and rationale, (2) Secondary palette — 2–3 complementary colors with hex codes that work harmoniously with the primary, (3) Neutral palette — 5 neutral tones (near-white to near-black) optimized for UI backgrounds, surfaces, and text, (4) Semantic colors — hex codes for Success (green), Warning (amber), Error (red), and Info (blue), all harmonized with the brand palette, (5) For every color, provide: hex code, RGB values, usage guidance (where to use it), and WCAG contrast ratio against white (#FFFFFF) and dark (#1A1A1A) backgrounds. Flag any colors that fail AA contrast for text use.

How to use this prompt

  1. Copy the prompt template using the button above.
  2. Paste it into your preferred AI assistant (ChatGPT, Claude, Gemini, etc.).
  3. Replace all bracketed placeholders like [TOPIC] with your specific details.
  4. Send the prompt and refine the output as needed.
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