Design
typographytype pairingdesign systemfontsbrand designTypography Pairing Guide
A complete typography pairing system with scale, usage rules, and licensing notes for consistent brand typography.
Prompt Template
Recommend and document a typography pairing system for [BRAND_NAME], a [BRAND_DESCRIPTION]. The system will be used across [USE_CONTEXTS — e.g., web, mobile, print collateral]. Based on the brand personality ([BRAND_PERSONALITY]) and the target audience ([TARGET_AUDIENCE]), recommend: (1) Display/Headline typeface — name the font, classify it (serif, sans-serif, slab, etc.), explain why it fits the brand, and specify weights to use, (2) Body typeface — name the font, explain its readability rationale at small sizes, and specify weights to use, (3) Pairing rationale — explain in 3–4 sentences why these two typefaces work together (contrast, tension, hierarchy), (4) Type scale — define a modular scale with specific px/rem values and line heights for: H1, H2, H3, Body Large, Body Default, Caption, Label, (5) Usage rules — 4 specific rules (e.g., "Never use Display typeface below 24px," "Body copy is always left-aligned"), (6) Fallback stack — provide web-safe fallback stacks for both typefaces, (7) Licensing note — confirm whether each font is Google Fonts (free), Adobe Fonts, or requires purchase.
How to use this prompt
- Copy the prompt template using the button above.
- Paste it into your preferred AI assistant (ChatGPT, Claude, Gemini, etc.).
- Replace all bracketed placeholders like
[TOPIC]with your specific details. - Send the prompt and refine the output as needed.
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