Marketing
personaICPB2Bcustomer researchmarketing strategyCustomer Persona Builder
A one-page, research-backed B2B customer persona that aligns sales and marketing on exactly who they're targeting.
Prompt Template
Build a detailed B2B customer persona for [COMPANY_NAME]'s [PRODUCT_OR_SERVICE]. Use the following research inputs: customer interview themes: [INTERVIEW_THEMES], top customer job titles: [JOB_TITLES], and common objections heard during sales: [OBJECTIONS_LIST]. Structure the persona with these sections: (1) Persona name and role snapshot (title, company size, industry), (2) Day-in-the-life narrative (3–4 sentences describing a typical workday), (3) Primary goals and KPIs they are measured on, (4) Top 3 pain points with specific language they use to describe each, (5) Triggers that cause them to seek a solution like [PRODUCT_OR_SERVICE], (6) Buying process — who else is involved, typical evaluation timeline, decision criteria, (7) Preferred content formats and channels. Write in second person ("Your persona is…") and keep the total under 600 words so it fits on one page.
How to use this prompt
- Copy the prompt template using the button above.
- Paste it into your preferred AI assistant (ChatGPT, Claude, Gemini, etc.).
- Replace all bracketed placeholders like
[TOPIC]with your specific details. - Send the prompt and refine the output as needed.
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