Pricing Page Copy Writer

Complete pricing page copy with tier names, feature bullets, FAQs, and a headline that converts browsers into buyers.

Best For

•A SaaS founder launching a new tier structure uses it to write differentiated tier names instead of the default Starter/Pro/Enterprise pattern
•A growth marketer running a pricing page redesign uses the FAQ section to preempt objections that currently generate support tickets
•A product marketer localizing pricing for a new segment uses the tone guidance to adjust confidence level without rewriting from scratch

Prompt Template

Write the full copy for a SaaS pricing page for [PRODUCT_NAME]. The product has [NUMBER_OF_TIERS] pricing tiers: [TIER_NAMES_AND_PRICES]. For each tier, write: (1) a memorable tier name tagline (not just "Starter/Pro/Enterprise"), (2) a one-sentence value statement describing who this tier is for, (3) a bulleted feature list of [FEATURES_PER_TIER], lead with the most compelling differentiator, (4) a CTA button label. Also write: the page headline (outcome-focused, not feature-focused), a two-sentence subheadline, an FAQ section with answers to these questions: [FAQ_QUESTIONS], and a trust bar line featuring [SOCIAL_PROOF, e.g., "Trusted by 4,000+ teams"]. Use [TONE, e.g., confident and direct / friendly and approachable] copy. Avoid the words "affordable," "cheap," and "simple."

Pro Tip

Write the feature list for each tier starting with the one differentiator a prospect would not get on the tier below, since leading with generic features makes every tier look interchangeable.

Example Output

A sample of what this prompt produces once you fill in the placeholders.

Growth plan tagline: 'Built for teams outgrowing spreadsheets.' Value statement: For teams of 5-20 who need shared dashboards without an IT ticket. Feature list leads with: unlimited shared workspaces (not available on Starter).