Create a Product Launch Marketing Plan
Build a complete go-to-market plan for a product launch — from messaging to channel tactics to a week-by-week execution calendar.
Time Required
2–3 hrs
Expected Result
A documented launch plan with messaging, channel strategy, content calendar, and an execution timeline for pre-launch, launch week, and post-launch.
Define Your Launch Narrative
Use Claude to develop your launch narrative: the problem you solve, who it's for, why now, and the before/after transformation. This becomes the master messaging document.
Map Your Channels and Tactics
Ask Claude to recommend the best channel mix for your product type and audience, with specific tactics for each channel and estimated resources needed.
Write the Content Plan
Use ChatGPT to generate a full content calendar for the 4 weeks around launch: pre-launch teasers, launch day assets, case studies, and follow-up nurture content.
Generate Launch Assets
Use Jasper or Copy.ai to write the launch email sequence, landing page copy, and social announcement posts in bulk from your master messaging document.
Build the Execution Timeline
Import the full plan into Notion AI or ClickUp and use AI to assign tasks, set deadlines, and create a launch week war room with dependencies mapped.