Testimonial Request Email

A personalized, low-friction testimonial request email that gets responses by making the ask feel effortless.

Best For

•A customer success manager following up after a strong renewal call uses it to turn a happy customer into a written case study asset
•A solo founder without a formal review process uses the guiding questions to make it easy for busy customers to reply in five minutes
•A marketing team building a social proof library uses the video-format option to source authentic clips for the website

Prompt Template

Write a short, warm email from [SENDER_NAME] at [COMPANY_NAME] to [CUSTOMER_NAME] at [CUSTOMER_COMPANY] requesting a testimonial or review for [PRODUCT_OR_SERVICE]. The customer achieved [SPECIFIC_RESULT] using [PRODUCT_OR_SERVICE] approximately [TIME_SINCE_RESULT] ago. The email should: open by referencing their specific result (not a generic "hope you're well"), make the ask clear and low-friction (suggest they answer 2–3 guiding questions rather than write from scratch), include those 2–3 guiding questions focused on: the problem before, the result achieved, and who they'd recommend this to, offer a specific format option ([FORMAT, e.g., a 2–3 sentence written quote / a 60-second video]), and give a clear deadline of [DEADLINE]. Keep the email under 200 words, use a conversational tone, and avoid making the customer feel like they're doing a favor for marketing, frame it as sharing their story.

Pro Tip

Name the specific result with a number or timeframe in the opening line instead of a vague compliment, since customers respond faster when they see you actually tracked their outcome.

Example Output

A sample of what this prompt produces once you fill in the placeholders.

Hi James, congrats again on cutting your onboarding time from 3 weeks to 4 days since switching over. Would you be up for sharing that story? Just answer these three quick questions and we'll handle the rest, no writing required. Would love to feature it by the 15th if that works.