All Stacks
Market Research
Audience Intelligence Stack
Map where your ICP lives online, what content they engage with, and which channels are underpriced, before you spend a dollar on distribution.
Our Take
This is pre-spend research, mapping where an audience actually lives and what they engage with before committing budget to a channel, not ongoing campaign management. SparkToro and BuzzSumo both surface audience and content signals, SparkToro leans toward where an audience spends attention while BuzzSumo leans toward what content performs, most researchers will use both together rather than picking one. Once the research phase is done, this stack's job is finished, ongoing execution belongs in a different toolset.
True Cost & Exit
What this stack really costs to run, and how you'd leave it.
Monthly cost
from $607.95/mo (all core tiers)
Lean alternative
SparkToro alone (from $50/mo Personal) covers the core audience-mapping question, where your ICP actually spends attention, at a fraction of running all five tools; add BuzzSumo, Semrush, and Brand24 once you're validating that research against content performance and mention data at scale.
Exit path
This is pre-spend research tooling, not a system holding ongoing customer data, so there's little to migrate: export your research findings to your own documents as you go, since none of these five vendors publishes a formal data-export policy for the underlying platform data itself.
Tools in This Stack
See exactly where your target audience spends time online, what they read, watch, and follow, so campaigns can be targeted without guesswork.
Find trending topics, top-performing content, and relevant influencers so you can plan campaigns backed by real engagement data.
Visualize the real questions and phrases people search around a topic, giving content teams a head start on what their audience actually wants to know.
Research keywords, track rankings, and now monitor how your brand shows up in AI answer engines like ChatGPT and Google AI Overviews. New Semrush One bundle adds AI-visibility tracking.
Monitor social media, news, blogs, and forums in real time for brand mentions and sentiment shifts, run under Semrush's majority ownership since 2024.