BuzzSumo

New

Find which topics, angles, and formats actually get shared in your niche before you write a word. The content research tool that replaces guesswork with social proof.

Marketing

★ 4.4(3,200 reviews)paid

Visit Website Compare

Overview

BuzzSumo shows you what content actually gets shared, linked to, and engaged with across the web — and who's creating and amplifying it. Content strategists use it to find proven topic angles before writing, identify which formats win in their niche, discover influencers who share similar content, and monitor brand mentions across social and news. The AI features include automatic trend detection, topic clustering, and content gap analysis against competitors. Built for content marketers, PR teams, and SEO strategists who need evidence before investing in content creation.

Key Features

Content performance analysis
Trend detection
Influencer discovery
Brand monitoring
Competitor content audit
Backlink analysis

Pros

• Social share data reveals what content resonates in your market
• Influencer discovery built directly into content research workflow
• Brand monitoring catches PR opportunities and threats early

Cons

• Pricing starts high — best for teams, not solo operators
• Social share data less predictive than it was pre-algorithm-changes