Sales Outreach Stack
Source leads, enrich contact data, generate personalized copy, and run cold email sequences at scale: the outbound stack for B2B sales teams.
Our Take
Built for a team running real outbound volume, not a founder sending fifty personal emails a month. Apollo and Clay both do lead sourcing and enrichment, the honest reason to run both is Clay's waterfall enrichment catching contacts Apollo's database misses, that redundancy is only worth paying for once your reply rate depends on data quality at scale. Below a few hundred prospects a month, Apollo alone plus Instantly for sending covers most of what this stack does.
True Cost & Exit
What this stack really costs to run, and how you'd leave it.
Monthly cost
from $378/mo (all core tiers; Gong is an annual quote-based contract, roughly $1,400-1,600/user/yr, estimated here at ~$117/mo)
Lean alternative
Apollo alone ($49/user/mo Basic) plus Instantly for sending covers most outbound needs below a few hundred prospects a month; add Clay's waterfall enrichment and Gong's call analytics only once reply-rate quality at scale becomes the bottleneck.
Exit path
Your lead and contact data lives in Apollo and Clay, and your call recordings live in Gong; none of these five vendors publishes a formal data-export policy in this catalog, so confirm export options directly with each vendor, especially Gong, before committing to its annual quote-based contract.
Tools in This Stack
Find and contact prospects from a large B2B contact database with built-in outreach and engagement tools. Sales teams work from one platform instead of stitching data and sequencing together.
Pull, enrich, and act on contact and company data through one workflow builder connecting dozens of data providers and AI models. New Actions + Data Credits pricing split platform usage from enrichment cost.
Run cold email sending, automated inbox warmup, and deliverability infrastructure, with add-on modules for a B2B lead database and CRM to book more meetings from outbound.
Your go-to for drafts, research, brainstorming, and first passes on almost anything, now with an agentic Work mode that runs multi-step tasks for you.
Record and analyze sales calls to surface deal risk, coaching opportunities, and forecast accuracy. Restructured into modular Foundation + Forecast/Engage/Enable add-ons in 2025.