Run a 90-Minute Audience Intelligence Sprint
Map where your target audience lives online, what content they engage with, and which channels are underpriced — in a single focused session.
Time Required
1.5 hrs
Expected Result
A channel map showing where your ICP congregates, what content resonates, and 3 specific outreach or advertising opportunities your competitors haven't found.
Map Where Your Audience Lives
Run 3 SparkToro searches using your ICP's job title, interests, and competitor brand names. Record the top 10 sources (podcasts, newsletters, YouTube channels, social accounts) they trust most.
Find What Content Performs
Enter your top 5 target keywords into BuzzSumo and look at the most-shared content from the past 6 months. Identify the angle, format, and source that drives the most engagement.
Synthesize the Intelligence
Feed your SparkToro channel list and BuzzSumo top-performing content into Claude. Ask it to identify: which 3 channels are most underpriced, what headline formulas drive the most shares, and what content gaps exist.
Document Your Findings
Record the channel map, content patterns, and 3 priority opportunities in Notion AI. Write a one-paragraph brief for each channel explaining why it's worth testing and how to approach it.