Automated SEO Content Engine
Build a system that discovers high-value keyword clusters, produces fully optimized long-form articles, and publishes them on a schedule, with human review as the only required touch point.
Download workflow config (JSON)How the data moves
This is a handoff plan, not an automatic integration. Review outputs before the next step. Unlabeled arrows show order, not a verified data format. Use the capability links to explore tool substitutions.
Step 1
Mine keyword opportunities
Use Ahrefs to export keyword clusters with strong traffic potential and low competition. Filter for clusters that match your site's topical authority. Feed the CSV into the next stage.
Step 2
Build content briefs
Run each keyword cluster through Frase to generate a SERP-informed content brief: headings, questions to answer, target word count, and competitor gaps.
Step 3
Draft the articles
Pass each brief to Claude with a prompt that enforces your brand voice and internal linking rules. Generate full drafts with structured headings and FAQs.
Step 4
Optimize for on-page SEO
Paste each draft into Surfer SEO. Score the content against live SERPs and apply the recommended keyword density, NLP terms, and structure changes.
Step 5
Automate publishing and scheduling
Use Make to connect Surfer SEO exports to your CMS. Trigger a Slack notification for human review, then auto-publish approved articles on the defined schedule.
Time Required
6–10 hours to set up, then runs weekly
Expected Result
A repeatable pipeline that delivers 4–8 SEO-optimized articles per week, each scored and ready to rank, with zero manual keyword research.
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