Make
Visually build automation workflows across 3,000+ apps, wiring AI models, webhooks, and business tools together without writing code. Native custom AI provider connections now compete directly with Zapier Agents.
The verdict on Make: Technical operations teams who need precise, conditional automation logic that Zapier can't express Make's real pitch isn't that it replaces Zapier, it's that it handles the automations Zapier can't express cleanly. Pricing: Free (1,000 credits/mo) / $12/mo Core / $21/mo Pro / $38/mo Teams.
Best For
Technical operations teams who need precise, conditional automation logic that Zapier can't express
Standout Feature
A visual canvas showing every step and data transformation in a workflow, not a black-box automation
TL;DR
More cost-effective and more powerful than Zapier for complex flows, at the cost of a steeper learning curve.
Alternatives
Fit Score: use-case reference
How this is scoredMake scored 1 to 5 on five dimensions for the named use cases below. Part of our catalog-wide use-case reference, not a product-quality review rating.
Technical ops team building multi-step automations with conditional logic
4.0/5- Capability
- 5/5
- Reliability
- 4/5
- Value
- 4/5
- Ease
- 3/5
- Compatibility
- 4/5
Make's standout and bestFor both frame it around expressing conditional automation logic that simpler tools can't, confirmed by pros' 'powerful data manipulation.' Ease is capped because cons flags a 'steeper learning curve' and an 'intimidating' interface.
A simple two-step automation sync
2.4/5- Capability
- 2/5
- Reliability
- 3/5
- Value
- 2/5
- Ease
- 2/5
- Compatibility
- 3/5
OurTake states directly this isn't the right use case: 'If you're wiring up a basic two-step sync, the learning curve isn't worth it,' and cons confirms the interface 'can be intimidating' for that level of simplicity.
Editorial judgment grounded in this tool's own published pricing, features, and our existing pros and cons, not a certification or a measured benchmark. Product quality is assessed separately under our review methodology.
Overview
Not yet reviewedProduct quality is assessed from original evidence. How reviews work.
Make, formerly known as Integromat, is a visual automation platform that handles the complex multi-step, conditional workflows that exceed Zapier's capabilities, making it the preferred choice for technical users and operations teams who need precise control over automation logic. Its canvas-based interface displays each step in a workflow as a connected module, with the full data flow visible at a glance. This visual representation makes debugging significantly easier than the list-based interfaces of competing tools: you can see exactly where data enters and exits each step, what transformations are applied, and where errors occur. Make supports advanced features including routers (conditional branching based on data values), iterators (processing arrays and lists item-by-item), aggregators (combining multiple records into a single output), and error handling with custom fallback logic.
Native HTTP/API modules enable integration with any service that has a REST API, not just those with pre-built connectors. A July 2026 update added Live Search, which lets a scenario pull real-time web results mid-workflow, and Agent Grid, a canvas for orchestrating multiple AI agents within a single automation rather than wiring each one in by hand. Pricing starts at $9/month for 10,000 operations per month, with higher tiers for larger volumes. Make is best suited to operations teams, technical marketing teams, and developers who need automation logic more complex than simple trigger-and-action workflows.
The source of the legacy catalog rating and review count has not been substantiated. Neither is presented here as a verified review rating or included in review structured data.
Workflow Fit Scores are separate, use-case-specific editorial judgments, not user-review averages. Read the Fit Score methodology.
- • More cost-effective than Zapier
- • Visual interface is great for complex flows
- • Powerful data manipulation
- • Better free tier
- • Steeper learning curve
- • Interface can be intimidating
- • Debugging can be tricky
Key Features
- Visual workflow builder
- Complex data mapping
- Error handling
- Thousands of apps
- AI module integrations
- Live Search
- Agent Grid multi-agent orchestration
Trust & Data
Verified 2026-09
- Training on your data
- Not published
- Compliance
- SOC 2 Type II, ISO 27001, GDPR
- Retention
- Log data stored for 30 days by default; extended retention available for Enterprise plans.
- Export
- Partial export
Sources: make.com/privacy notice, make.com/security
As published by the vendor. Verify independently before purchase decisions.
Our Take
The visual canvas showing every data transformation step is what separates it from black-box tools, and that transparency matters when a workflow has conditional branches, multiple filters, and error handling all in one flow. Operations teams running multi-step automations across business apps will get more precision per dollar here than with simpler tools. If you're wiring up a basic two-step sync, the learning curve isn't worth it. But once a workflow has real logic behind it, this is where to build it.
Workflows Using This Tool
Step-by-step playbooks whose entries name Make. The step shown is where the workflow uses it.
- BeginnerSetup, then recurring: 1 hr setup / 10 min per batch. Planning estimate from the workflow entry, not measured time saved.
Write Product Descriptions at Scale
Step 3 of 4: Batch Generate Descriptions
- IntermediateSetup, then recurring: 1 hr setup / 5 min weekly. Planning estimate from the workflow entry, not measured time saved.
Automate Social Media Posts
Step 1 of 4: Trigger on New Blog Post
- IntermediateSetup, then recurring: 2 hrs setup / 30 min weekly. Planning estimate from the workflow entry, not measured time saved.
Automate Email Outreach
Step 3 of 5: Personalize at Scale
- IntermediateSetup, then recurring: 3 hrs setup / ongoing. Planning estimate from the workflow entry, not measured time saved.
Build an AI Lead Scoring System
Step 2 of 5: Capture Lead Data
26 workflows in the catalog name Make; the first 4 in catalog order are shown, with step-level mentions first.
From the Blog
Coverage and comparisons that mention Make.