Make

Make, formerly known as Integromat, is a visual automation platform that handles the complex multi-step, conditional workflows that exceed Zapier's capabilities, making it the preferred choice for technical users and operations teams who need precise control over automation logic. Its canvas-based interface displays each step in a workflow as a connected module, with the full data flow visible at a glance. This visual representation makes debugging significantly easier than the list-based interfaces of competing tools: you can see exactly where data enters and exits each step, what transformations are applied, and where errors occur. Make supports advanced features including routers (conditional branching based on data values), iterators (processing arrays and lists item-by-item), aggregators (combining multiple records into a single output), and error handling with custom fallback logic.

Native HTTP/API modules enable integration with any service that has a REST API, not just those with pre-built connectors. A July 2026 update added Live Search, which lets a scenario pull real-time web results mid-workflow, and Agent Grid, a canvas for orchestrating multiple AI agents within a single automation rather than wiring each one in by hand. Pricing starts at $9/month for 10,000 operations per month, with higher tiers for larger volumes. Make is best suited to operations teams, technical marketing teams, and developers who need automation logic more complex than simple trigger-and-action workflows.