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Intermediate
Email
Automation
Marketing
Sales

Automate Email Outreach

Build a systematic AI-powered email outreach workflow for partnerships, PR, job applications, or sales prospecting.

Time Required

2 hrs setup / 30 min weekly

Expected Result

A personalized email outreach system that sends the right message to the right person at the right time with minimal manual work.

1

Research Your Targets

Use Perplexity to research each contact — their recent work, publications, interviews, or company news you can reference.

Perplexity
2

Write Email Templates

Use Claude or ChatGPT to write 3-5 email templates for different audience segments, each with a personalization hook at the top.

Claude
ChatGPT
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3

Personalize at Scale

Create a spreadsheet with your contact list and research notes. Use Make to feed each row into ChatGPT and generate a unique first paragraph for each email.

ChatGPT
Make
4

Automate Sending

Use Zapier to connect your spreadsheet to your email provider and schedule sends over time — not all at once — to maximize deliverability.

Zapier
5

Track Opens and Follow Up

Set up Make to watch for replies and log them. Schedule follow-up emails for non-openers after 3-5 days.

Make
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