Build an AI Lead Scoring System
Use AI to automatically qualify and score inbound leads based on your ideal customer profile, so your sales team focuses only on the highest-value prospects.
Time Required
3 hrs setup / ongoing
Expected Result
An automated lead scoring system that rates every inbound lead 1–10 and routes high-scoring leads to your sales team in real time.
Define Your Scoring Criteria
Use ChatGPT to help you articulate your ICP scoring rubric: company size, industry, role, intent signals, budget. Convert this into a structured JSON scoring prompt.
Capture Lead Data
Connect your lead capture form (Typeform, HubSpot, or a website form) to Make. Pull in company data by enriching the email domain with a lookup service.
Score with Claude
Send each lead's profile into Claude via Make. Include your scoring rubric in the system prompt. Claude returns a score (1–10) and a one-sentence reason for the score.
Route High-Value Leads
In Make, add logic: if score ≥ 7, create a CRM deal and send a Slack notification to your sales team with the lead profile and score reason.
Log and Review Weekly
Send all scored leads to a Google Sheet. Review weekly to refine your scoring criteria based on which high-score leads actually converted.
Tools Used In This Workflow
Related Workflows
Set Up HubSpot AI for Sales Pipeline Management
Configure HubSpot AI features to reduce CRM data entry, surface deal risks automatically, and generate follow-up emails from call recordings, so reps spend more time selling.
View workflowAutomate Email Outreach
Build a systematic AI-powered email outreach workflow for partnerships, PR, job applications, or sales prospecting.
View workflowAutomate Review Requests and Social Proof Collection
Build a system that automatically asks satisfied customers for reviews and pipes the best ones into your marketing channels without manual work.
View workflow