Beginner
Research
Competitive Intelligence
Automation
Set Up Always-On Competitive Intelligence Monitoring
Get a standing competitive intelligence system running in about twenty minutes a week.
Time Required
20 minutes per week
Expected Result
A continuously updated feed of competitor moves summarized into a weekly brief without any manual searching.
Recommended Tools
1
Identify Tracked Competitors
List the specific competitors whose moves matter most to your business so monitoring stays focused, not noisy.
2
Set Up Web and Social Monitoring Alerts
Configure Brand24 to watch the web and social platforms for mentions, launches, and changes from your tracked competitors.
Brand24
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3
Auto-Summarize Changes
Feed the raw alerts into Perplexity each week to generate a clear, synthesized summary of what actually changed.
Perplexity
4
Publish a Weekly Competitive Brief
Turn the summary into a short weekly brief you can scan in under five minutes.
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