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Competitor Analysis Framework

Produces a structured, actionable competitive analysis with strategic positioning recommendations.

Prompt Template

Conduct a structured competitor analysis for [YOUR COMPANY/PRODUCT] in the [INDUSTRY/NICHE] space. My product: [BRIEF DESCRIPTION]. Key competitors to analyze: [LIST 3–5 COMPETITORS]. For each competitor, provide: (1) positioning statement — how they describe themselves, (2) pricing model and tier structure, (3) key features/differentiators, (4) apparent target audience, (5) estimated strengths (what they do better than us), (6) apparent weaknesses (where they fall short). Then deliver: a competitive positioning map (describe it in text: X-axis = [ATTRIBUTE 1], Y-axis = [ATTRIBUTE 2] — where does each company sit?), our biggest vulnerability to address, and our strongest differentiator to double down on. End with 3 strategic recommendations.

How to use this prompt

  1. Copy the prompt template using the button above.
  2. Paste it into your preferred AI assistant (ChatGPT, Claude, Gemini, etc.).
  3. Replace all bracketed placeholders like [TOPIC] with your specific details.
  4. Send the prompt and refine the output as needed.
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