Marketing
StrategyCompetitive AnalysisMarketingCompetitor Analysis Framework
Produces a structured, actionable competitive analysis with strategic positioning recommendations.
Prompt Template
Conduct a structured competitor analysis for [YOUR COMPANY/PRODUCT] in the [INDUSTRY/NICHE] space. My product: [BRIEF DESCRIPTION]. Key competitors to analyze: [LIST 3–5 COMPETITORS]. For each competitor, provide: (1) positioning statement — how they describe themselves, (2) pricing model and tier structure, (3) key features/differentiators, (4) apparent target audience, (5) estimated strengths (what they do better than us), (6) apparent weaknesses (where they fall short). Then deliver: a competitive positioning map (describe it in text: X-axis = [ATTRIBUTE 1], Y-axis = [ATTRIBUTE 2] — where does each company sit?), our biggest vulnerability to address, and our strongest differentiator to double down on. End with 3 strategic recommendations.
How to use this prompt
- Copy the prompt template using the button above.
- Paste it into your preferred AI assistant (ChatGPT, Claude, Gemini, etc.).
- Replace all bracketed placeholders like
[TOPIC]with your specific details. - Send the prompt and refine the output as needed.
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