Build a Competitor Intelligence Monitor
Automatically track your competitors' product updates, pricing changes, marketing campaigns, and content strategy, and get an AI-written weekly digest.
Time Required
2 hrs setup / 0 min weekly
Expected Result
A weekly digest in your inbox or Notion summarizing every meaningful change your top 3–5 competitors made that week.
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Identify Your Tracking Sources
List the pages you want to monitor per competitor: pricing page, blog RSS, press release page, LinkedIn page, and Product Hunt. This becomes your source list.
Set Up Change Monitoring
Use Zapier's RSS or web monitoring triggers to detect when any of these pages change or publish new content. Route all alerts to a central Airtable or Google Sheet log.
Enrich with AI Analysis
For each new piece of competitor content detected, use Make to send it to Perplexity. Prompt: 'Summarize this competitor update and explain its strategic implications in 3 bullets.'
Compile Weekly Digest
Every Friday, use Zapier's Digest to pull all that week's competitor alerts and summaries. Send to Claude to write a coherent competitive intelligence briefing.
Share and Archive
Post the digest to a dedicated Slack channel and save it to Notion AI with the date tagged. Notion AI makes it searchable and summarizable over time.
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