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Intermediate
Research
Product
Customer Success
Business Intelligence

Automate Customer Feedback Analysis

Turn hundreds of survey responses, support tickets, and reviews into actionable product insights, without reading every response manually.

Download workflow config (JSON)

How the data moves

This is a handoff plan, not an automatic integration. Review outputs before the next step. Unlabeled arrows show order, not a verified data format. Use the capability links to explore tool substitutions.

  1. Step 1

    Collect All Feedback Sources

    Export feedback from all sources: NPS surveys, G2/Capterra reviews, support tickets, and app store reviews. Combine into a single CSV or document.

    Tools

    • Airtable AI logo
      Airtable AI
      • Workflow automation
      • Data analysis
      • Document processing
  2. Step 2

    Classify and Tag with AI

    Load batches of 50 responses into Claude and ask it to tag each with: sentiment (positive/neutral/negative), category (UX, pricing, support, features), and urgency.

    Tools

    • Claude logo
      Claude
      • Long form writing
      • Code generation
      • Web research
  3. Step 3

    Identify Top Themes

    Ask Claude to analyze the tagged dataset and surface the top 10 recurring themes, with the frequency count, representative quotes, and whether sentiment is trending positive or negative.

    Tools

    • Claude logo
      Claude
      • Long form writing
      • Code generation
      • Web research
  4. Step 4

    Prioritize Feature Requests

    Extract all feature requests and ask Claude to rank them by: frequency of mention, business impact potential, and alignment with your stated roadmap priorities.

    Tools

    • Claude logo
      Claude
      • Long form writing
      • Code generation
      • Web research
  5. Step 5

    Write the Insights Report

    Ask ChatGPT to write an executive-ready insights report: key findings, recommended product priorities, quick wins to act on immediately, and metrics to track.

    Tools

    • ChatGPT logo
      ChatGPT
      • Long form writing
      • Code generation
      • Web research

Time Required

2–3 hrs

Expected Result

A structured analysis document with top themes, sentiment breakdown, specific feature requests ranked by frequency, and recommended priorities.

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