Build a Partner and Affiliate Outreach System
Identify, research, and reach out to potential partners and affiliates at scale, with personalized pitches that don't feel templated.
Download workflow config (JSON)Time Required
3–5 hrs
Expected Result
A list of 50 qualified partnership prospects with personalized outreach emails drafted and queued in your email platform.
Recommended Tools
Define Your Ideal Partner Profile
Use Claude to write your partner ICP: audience size, content type, audience overlap with your customers, and complementary (not competing) products.
Source Partner Prospects
Use Perplexity and Ahrefs to find newsletters, podcasters, and content creators in your niche whose audience matches your ICP. Build a list of 100 candidates.
Research Each Prospect
For your top 50 prospects, use Perplexity to pull their recent content, audience size estimates, and any existing affiliate relationships they mention.
Write Personalized Pitches
Use Clay or ChatGPT to generate a personalized first paragraph for each pitch referencing something specific about their content or audience, then attach your standard partnership offer template.
Send and Track
Load the outreach into Instantly.ai or Lemlist and send in batches of 10 per day. Track replies and route interested responses to a CRM pipeline.
Tools Used In This Workflow
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