Build a Cold Email Campaign from Scratch
Go from target persona to live cold email sequences with personalization at scale, in a single day.
Time Required
3–5 hrs
Expected Result
A 3-step cold email sequence live in Instantly.ai with a verified list of 100+ prospects and personalized first lines for each.
Recommended Tools
Define and Source Your List
Use Apollo.io to build a filtered list of prospects matching your ICP, title, company size, industry, and tech stack. Export 100–200 verified emails.
Enrich with Context for Personalization
Import the list into Clay and run enrichments: recent LinkedIn posts, company news, job openings, and funding rounds that give you personalization hooks.
Write the Sequence
Use ChatGPT with a cold email framework prompt to write a 3-email sequence: opener with personalized first line, follow-up with a case study or insight, and a breakup email.
Generate Personalized First Lines
Back in Clay, use its AI column to generate a unique first line for each prospect based on their enrichment data, one sentence referencing something specific to them.
Launch and Monitor
Import the sequence and personalized list into Instantly.ai. Set up sending accounts with warm-up enabled, configure the campaign, and monitor reply rates after 48 hours.
Tools Used In This Workflow
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