Build a Cold Email Campaign from Scratch
Go from target persona to live cold email sequences with personalization at scale — in a single day.
Time Required
3–5 hrs
Expected Result
A 3-step cold email sequence live in Instantly.ai with a verified list of 100+ prospects and personalized first lines for each.
Recommended Tools
Define and Source Your List
Use Apollo.io to build a filtered list of prospects matching your ICP — title, company size, industry, and tech stack. Export 100–200 verified emails.
Enrich with Context for Personalization
Import the list into Clay and run enrichments: recent LinkedIn posts, company news, job openings, and funding rounds that give you personalization hooks.
Write the Sequence
Use ChatGPT with a cold email framework prompt to write a 3-email sequence: opener with personalized first line, follow-up with a case study or insight, and a breakup email.
Generate Personalized First Lines
Back in Clay, use its AI column to generate a unique first line for each prospect based on their enrichment data — one sentence referencing something specific to them.
Launch and Monitor
Import the sequence and personalized list into Instantly.ai. Set up sending accounts with warm-up enabled, configure the campaign, and monitor reply rates after 48 hours.